Empowering Voices: Outreach Strategy for Intimate Partner Violence Survivors

Project scope
Categories
Communications Market research Community engagement Social work Marketing strategySkills
communication social media print media marketing communication strategies promotional materials research podcasting women's studiesConsultation EllePower seeks to enhance its outreach, marketing, and communication strategies to support survivors of intimate partner violence without relying on social media platforms.
The goal is to develop a comprehensive outreach plan that effectively reaches survivors and raises awareness about available support services.
This project will focus on identifying alternative communication channels, such as community the compony's podcast on the subject, partnerships, local events, and print media, to disseminate information and resources. The team will conduct research to understand the needs and preferences of survivors, ensuring that the outreach strategy is sensitive, inclusive, and impactful. By leveraging classroom knowledge in marketing and communications, learners will create a tailored plan that aligns with Consultation EllePower's mission to empower and support survivors.
The project deliverables will include a detailed outreach strategy document outlining alternative communication channels, key messaging, and partnership opportunities. Additionally, the team will provide a set of promotional materials, such as brochures and flyers, designed to effectively communicate support services. A presentation summarizing the strategy and its potential impact will also be delivered to Consultation EllePower.
Ideally, the students will also have a compilation of women-oriented nonprofits, organizations and other entities that can become partners and collaborators of Consultation EllePower.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
EllePower is a community, a platform, and an attitude for women to take their power back to recover and heal from abuse. Women who not only want to rebuild their lives after toxic relationships, but want to thrive, and they are ready to get raw and real! It is for women who want to dig deep and work on understanding themselves for real change so that they won't ever end up in situations like that again or if they do, they have strategies to get the hell out of there safe and sound.