Exempler NPD Market Research & Analyses
Project scope
Categories
Market research Product or service launch Marketing strategy Social sciencesSkills
industry analysis data synthesis proofreading ui/ux research design thinking freight forwarding internet of things (iot) data analysis market research new product developmentExempler has an IoT focused market research project, where students can explore IoT customer pain points in order to deliver recommendations for future action. Optimally, students would do a deep dive into the IoT space to analyze the macro trends in this emerging area.
Market research of value to Exempler range from, but are not limited to:
- validating market demand and size
- future proofing a venture/project opportunity
- testing the minimum viable product with a customer base (especially our TestSecretary Saas solution in freight-forwarding IoT settings)
- exploring future opportunities within IoT, e-commerce and telecom (our three client verticals)
- new products, services, customers or ventures
- design thinking or UX research: assumption testing, experiments and user observation, interviews, and insights
- industry analysis (macro trends, competitive forces, industry attractiveness)
- primary data collection
- secondary data
- analysis of data
- synthesis of findings
- recommendations for future action
- limitations and conclusions
About the company
State of the art testing and monitoring across the entire devops pipeline. Major sectors include ecommerce, telecom and IoT. Our key USP is a client-controlled continuous risk-benefit-quantification system.