The main goal for the project is to provide ALF Trading & Technology Corp. with a range of creative services including branding, digital advertisement materials, social media posts, logos, and a digital marketing strategy. The project aims to enhance the company's visual identity and online presence, ultimately contributing to its marketing and promotional efforts.

Tasks for learners to complete:

- Conduct a thorough analysis of ALF Trading & Technology Corp.'s current branding and marketing materials.

- Develop new branding concepts, business cards, flyers, online posters, and social media posts.

- Create new logos that align with the company's brand identity and values.

- Design digital advertisement materials for online marketing campaigns.

- Develop a comprehensive digital marketing strategy to enhance the company's online presence and engagement.

Final deliverables:

- New branding materials including business cards, flyers, online posters, and social media posts.

- Fresh logo designs that represent the company's identity.

- Digital advertisement materials for online marketing campaigns.

- A detailed digital marketing strategy outlining the company's online marketing approach and goals.

Students will have access to company data and mentorship from the marketing department. Free tax service and products. Students will also have full access to the website digital marketing tool.