The main goal for the project is to develop lead generation and engagement strategies for Omilia Visuals, a digital visual media company specializing in events photography and videography. The company aims to expand its influence, engagement, and reach through storytelling that invokes expression. This will involve several different steps for the students, including:

- Researching the target audience and market trends in events photography and videography.

- Developing a lead generation strategy to attract potential clients.

- Creating an engagement strategy to increase interaction and connection with the audience.

- Analyzing competitors and identifying opportunities for differentiation.

- Implementing digital marketing tactics to increase brand visibility and awareness.

By the end of the project, students should demonstrate:

- A comprehensive lead generation strategy tailored to the events photography and videography industry.

- An engagement strategy that fosters interaction and connection with the target audience.

- An analysis of competitors and a differentiation plan for Omilia Visuals.

- Implementation of digital marketing tactics to increase brand visibility and awareness.

Final deliverables should include:

- A detailed report outlining the lead generation and engagement strategies.

- Digital marketing materials such as social media content, email campaigns, and promotional materials.

We would be answering any questions and providing any data required. We will provide mentorship and feedback where required. We will provide access, direction and guidance as required.