Icicle is an ERP solution designed exclusively for small to mid-sized food manufacturers. We are looking to refresh our brand's messaging to better connect with our target customers, focusing primarily in North America. Our goals are focused on commercialization, and grow our user community. Enterprise software is a complex sale, and we would like an audit of our marketing communications and positioning to increase inbound leads, as well as focus our marketing resources on the most impactful efforts.

We are interested in a marketing communications audit, and a recommendation report or integrated communication plan that outlines how to best reach our target audiences. We are also refreshing our website messaging so this could also be integrated into the project as a deliverable. Icicle has a relatively small niche audience that is challenging to access, so the student(s) working on the project will need to be resourceful, creative and out of the box thinkers.

Senior Marketing & PR Manager, Romina Puno, will be available to provide the students with detailed information on website analytics, unique industry challenges and behaviors on social media, trade media lists, information on Icicle's software, as well as insights into our current user community and customer profile.