Environmental Education Market Research for Oceanic Impact Foundation
Project scope
Categories
Market research Competitive analysis Customer segmentation Marketing strategySkills
target audience sales strategy competitive analysis planning educational materials market trend educational outreach environmental education market research researchOceanic Impact, a social enterprise focused on having a positive impact on our ocean, is planning to pivot into the field of environmental education. To enhance their educational outreach, the not-for-profit, Oceanic Impact Foundation, needs a comprehensive market research study focused on environmental education. The goal of this project is to identify key trends, target demographics, and effective educational strategies within the environmental education sector. By understanding the current market landscape, the foundation aims to develop more impactful and engaging educational programs. This project will involve analyzing existing educational materials, surveying potential audiences, and identifying gaps and opportunities in the market.
Key tasks include:
- Identifying and analyzing market trends in environmental education & their funding sources.
- Profiling potential target audiences and their needs.
- Conducting a competitive analysis of existing players in the market & their funding/sales strategy.
- Recommending strategic actions based on research findings.
The final deliverables for this project will include a comprehensive market research report and a presentation summarizing the findings. The report should detail key trends, target demographics, and effective educational strategies. Additionally, the team will provide actionable recommendations for the Oceanic Impact Foundation to improve and expand its educational programs.
Deliverables include:
- A detailed market research report.
- A presentation summarizing key findings and recommendations.
- A list of recommended strategies for educational outreach, funding sources, pricing scheme.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
Life below waterAbout the company
Oceanic Impact is a social enterprise that was founded upon having a positive impact on our ocean. We focus on waste and litter reduction and elimination through education, empowerment, and enablement. We provide up-to-date science-backed information coupled with tangible actions to help raise awareness on litter and its potential impacts. We provide emotional support to address eco-anxiety through mentorship, positive messaging through social media, and various other programs to empower and increase the audience's sense of agency to act. Finally, we enable individuals to act by providing them with tools to take action against litter while adhering to accessibility, equity, and diversity principles to maximize participation.