Virtual Internship Opportunity: Marketing
Project scope
Categories
Communications Product or service launch Marketing strategy MediaSkills
slack (software) communication branding press releases value propositions content development marketing communications blog posts marketing integrated marketing communicationsStartup Boost Vancouver is able to offer a virtual internship opportunity for 3 marketing students or teams.
The primary focus for the student will be:
- Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
- Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign.
- Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.
- Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.
Our goal at the end of this experience is:
- Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share.
- Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
- Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
Other duties the student may complete could include: (indicate other duties as exemplified below)
- Content development, including social posts, blog posts, LinkedIn articles, and website copy.
- Online Event management
We will plan to communicate with our virtual intern(s) using these communication tools: company slack, email
Primary contact: Kenneth Ip - Startup Boost Vancouver Director
About the company
FoundersBoost (a partner of Techstars) is a mentor-driven pre-acceleration program that runs for 6 weeks and we take no fees or equity from startups. Our goal is to prepare early stage startups in Vancouver/BC for accelerators, seed investors and revenue by providing pitch coaching and mentorship during the program as well as connections to accelerators and VCs after the program.