Goal: Strategy and implementation of SEO for my website

A bit of background: I am a peaceful parenting coach and have recently hired 2 coaches to work for me. We need more leads and SEO seems like a great way to increase traffic to my website. I wish I had had more foresight to pay attention to SEO as I built my website over the past 8 years! I have done well with organic traffic but now I need to scale.

This is where you come in! I have A LOT of content and a robust website that needs to be optimized for key words and other SEO strategies so that we can drive more traffic and improve our SEO positioning. I hope that YOU will be able to do this for me!

Project requirements include:

1. Keyword analysis to determine relevant search terms
2. Strategy for SEO requirements to ensure my website appears on the first page of Google for relevant keywords
3. Analysis of my website content re changes needed to be more SEO friendly
4. Implementation of above changes in my Wordpress site

My key objective is that my content shows up when parents search for answers to the parenting challenges they have.

As I am not an SEO expert, I don't know the exact activities that will be needed :)

As far as I can tell, activities include:

Keyword research and suggestions

Analyzing website and content for improvements in headlines, photos, alt tags, etc and keyword placement and making those changes to improve SEO

I will be available to provide any insight I currently possess re keywords or anything else that needs to be done and I will support students however I can.