Research Assistant
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Project scope
Categories
Market research Operations Project management Sales strategy Hospitality, tourism & culinary artsSkills
data storage group travel data manipulation microsoft word marketing research methodologies data display debuggers data retrieval data analysis data collectionNumber of individual students required: 3
OR
Number of students required to work in a team: 2 team of 2 students
The research assistants will support the research initiatives under the guidance of the research faculty. Areas of inquiry include: tourism, hospitality, international travel, data analysis of several markets (Mexico, Jamaica, Dominican Republic, Brazil, with the possible inclusion of European markets as well)
The position requires skills in data retrieval and manipulation, and data display, in addition to research agility.
The project may include, but is not limited to:
- Formulation of surveys.
- Determining research approaches and strategies to test hypotheses.
- Overseeing complex data collection, internal data manipulation, and data storage utilizing existing tools.
- Planning and performing the outlines and looking after data retrieval and analysis (eg, big data analysis) using existing tools and methods.
- Benchmark research of competitors within relevant markets.
- Database analysis per age group, travel interests, family size, etc.
- Responsible for complex tasks in relation to data retrieval and analysis.
- Writing reports and assisting Marketing Data Analyst.
- Nice to have: Students who are proactive researching and comfortable utilizing external platforms and research methods. Knowledge of Microsoft Word programs is a must.
Direct mentorship and daily monitoring from Head of Department and Data Analyst, as well as feedback.
About the company
The company belongs to the Fluxà family and is headed by Miguel Fluxà Rosselló, founder of the current hotel business of the Group and of the Iberostar Hotels & Resorts brand. His daughters Sabina and Gloria hold the two positions of Vice Chairmen with the company. Sabina is also the Group CEO and Gloria holds the position of Chief Sustainability Officer.
As a leader in quality, Iberostar Group promotes differentiation in the customer experience through constant product innovation and digital commitment. The company has positioned itself as an international benchmark in responsible tourism by promoting a more sustainable business model focused on the care for people and the environment, and boosting circularity policies. It pursues its own 2030 Agenda aimed at eliminating waste, neutralizing carbon emissions and improving the health of the ecosystems surrounding its hotels, among other targets.
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