Digital Content Creation

Closed
Mangata Apothecary
Vancouver, British Columbia, Canada
Stefanie Henderlin
Founder
(3)
3
Project
Academic experience
80 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Digital marketing Social media marketing Marketing analytics
Skills
digital content scheduling tiktok blogs social media research
Details

As a stay at home mom I often find social media posts to be sporadic and random.

I want to generate onboard posts, blogs, email campaigns, reels, product posts, educational posts etc to begin utilizing in a modern sequence. My hope is to accumulate a backlog of strategy posts for Facebook/TikTok/Instagram/LinkedIn/email/blogs. They can all be scheduled for the same days and be the same content but organization and scheduling would be ideal.

I use the Later app and would like to stick to that as it is free - but am open to the facebook scheduling option or others if analysis of the posting demonstrates this value.

Students will have access to my platforms to conduct initial research on what has generated the most interest and how to optimize posts.

Deliverables

-Social media posts

-Updating social media layout (specifically instagram)

-Blog/email campaign generation and scheduling

-Hashtag research and listing for future reference

-Creating a social media schedule

There is no end to social media but I hope to be able to generate enough content for approx. 2 months. I am flexible as to how long this may take as I may be underestimating the time but in the past my hires spent 15 hours a week on social media post preparation- I believe this could be lowered to 10- allowing 8 weeks of preparation to be done.

Mentorship

Regular email communication or zoom/phone call meetings as desires.

Texts/whatapp support during work hours is also encouraged.

About the company

Company
Vancouver, British Columbia, Canada
Consumer goods & services

All health products are nature based, cruelty free beauty products, made in small batches. Mangata is a small business, making $1-3000/mth. We have the capacity to grow and the resources but don't have time to do the research (Stefanie is a stay-at-home mom). We are seeking to partner with a student who has expertise in digital marketing to see our ecommerce business generate more attention, revenue, and ultimately take off.