Integrated Digital Communications Platforms
Project scope
Categories
Communications Operations Digital marketing Product or service launchSkills
technical acumen hubspot crm information gathering communications systems peacebuilding hootsuite (social media management software) mailchimp communication wix research# of individual students required: 1
Besa is soon to become the new home for a research project that was formerly based at a university. We work in the international development space with a focus on peacebuilding and corruption. This is a significant expansion for Besa and we need to move from ad hoc, labour intensive communications efforts to using existing platform(s) to create a professional and streamlined work stream.
The purpose of this assignment is to develop a set of recommendations on how to best set up an integrated communications system that is user-friendly, integrated and cost-effective. We are looking for someone who is very technology-savvy, with experience (practical and/or academic) working in communications (including social media) for this role.
The first step will be to assess our existing processes and platforms, communications objectives, audiences, size and the ramifications of an international audience (if any). Students will have access to our existing platforms and team members who currently work on our communications efforts. Once these parameters are mapped, a review of the market place for potential platforms (e.g. hubspot, mailchimp, hootsuite etc.) will be conducted. Identifying functionality (e.g. this platform allows you to post across multiple timezones), pros/cons and potential for integration (e.g. mailchimp can be integrated into wix backend). This is not a comprehensive market review, rather looking for the main software packages available. Finally the student will develop a recommendation for our new company to adopt including rationale for the recommendations e.g. pros/cons, skillset needed etc.
The student(s) will work with our team to gather information and prepare a deliverable in a report style. A presentation would also be useful. Work must be completed before end of March.
Student will have access to the Executive Director of the organisation and team members as needed e.g. kick off meeting, interviews, presentation and feedback.
About the company
Besa is a social enterprise committed to catalyzing significant change on strategic issues in places experiencing conflict and structural or overt physical violence. Besa has experience working effectively with a wide range of organizations, such as the International Committee of the Red Cross, International Development Research Centre, US State Department, UN Peacebuilding Fund and ABA/ROLI.