The main goal for the project is to create engaging and visually appealing social media content for Canister Watches to be used on platforms such as Instagram, YouTube, TikTok, and others. The content will primarily consist of videos showcasing the features, designs, and lifestyle associated with Canister Watches, in order to increase brand awareness and engagement with the target audience.

This will involve several different steps for the students, including:

- Researching the target audience and understanding their preferences and behaviors on social media platforms.

- Developing a content strategy that aligns with Canister Watches' brand identity and marketing goals.

- Creating high-quality video content that highlights the unique selling points of Canister Watches.

- Collaborating with the marketing team to ensure the content meets brand guidelines and objectives.

- Analyzing the performance of the content and making adjustments based on audience engagement and feedback.

By the end of the project, learners should complete the following tasks:

- A comprehensive research report on the target audience and their social media habits.

- A content strategy document outlining the approach for creating and distributing social media content.

- A series of high-quality video content for Canister Watches, including product showcases, lifestyle videos, and promotional clips.

- An analysis report on the performance of the content, including engagement metrics and audience feedback.

Final deliverables should include:

- All source materials, including raw video footage, graphics, and other assets used in the content creation process.

- A presentation summarizing the content strategy, showcasing the created content, and providing insights from the performance analysis.

Learners would be supported with staff time, access to our data and technology. Feedback would be provided throughout the project.