Careerin Tech Society - Content Marketing (Tech Career insights)

Closed
Careerin
Richmond, British Columbia, Canada
Kenneth Ip
Founder & CEO
(24)
3
Project
Academic experience
140 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Market research Digital marketing Copy writing Social media marketing
Skills
content marketing key performance indicators (kpis) content strategy project implementation research
Details

Careerin Tech Society is a non-profit that helps people discover and develop their careers in the Tech sector. https://careerin.org

Create and curate contents about the different career paths in Tech:

  1. Marketing
  2. Sales
  3. Product Management
  4. UX Design
  5. Human Resources / People & Culture
  6. Data Analyst / Business Analyst
  7. Software Engineering
  8. Startup Founders

Students that are interested in one of these career paths and learn more about that while helping many others to gain these insights!

Deliverables

To ensure the successful delivery of this project, we outline some key tasks and basic timeline which selected students will perform:

  • Week 1: Gain a better understanding of what Careerin is as a company and platform, and conduct research to strengthen your understanding of our target demographic, and assess best practices of how to provide insightful content.
  • Week 1: Develop and present your strategy pitch + implementation plan to the CEO
  • Week 2-7: Implement your content strategy. Create 2 long-form content and 3 short-form content per week. Review weekly metrics of the KPIs set to measure how your strategy is proceeding forward (what's working / not working).
  • Week 7/Week 8: Analyze project implementation and consolidate into a final deliverable (i.e. what you worked on over the past 7 weeks, what were the results, any challenges that you faced, what would you do differently, key learnings and takeaways) which will be presented to the team during the Wrap-Up Showcase & Social Party.

Mentorship

Selected students will receive ongoing support and mentorship from the Founder & CEO

About the company

Company
Richmond, British Columbia, Canada
0 - 1 employees
Human resources & recruitment, Media & production, Technology, Non-profit, philanthropic & civil society, Events services

Careerin Tech Society is a non-profit that helps people discover and develop their careers in the tech sector.