Web-portal - Phase 3: - Level UP- MacEwan: Marketing campaign.

Closed
MacEwan University - Sherif Elbarrad
Edmonton, Alberta, Canada
Professor
(57)
4
Project
Academic experience or paid work
120 hours per learner
Learner
Alberta, Canada
Intermediate level

Project scope

Categories
Videography Advertising Digital marketing Creative writing Marketing analytics
Skills
content creation marketing web portals marketing channel promotional materials web pages mock ups tutorials
Details

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.

The project is a website that hosts a portal of educational tools. We need a team of students to design the portal in a way that makes it easy for the instructors and students to access the different tools. The work includes the ability to design web pages, create mock-ups and also create the content of the web pages. This content includes writing the features of each tool and providing explanations both in writing and by creating video tutorials. The project is composed of three phases.

Phase 1: The design of the web pages and creation of their content.

Phase 2: Creating the logo, developing the web pages and linking them to the portal.

Phase 3: A marketing campaign for the educational tools.

We will provide guidance to all students.

Deliverables

To accomplish this, we expect the student(s) will:

  • Analyze the market and do market research.
  • create a marketing campaign to promote the educational tools. This includes identifying the appropriate marketing channels and developing them.
  • Creating videos for promotional material.

Mentorship

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary. We will provide the essential material and knowledge that help you in your work.

About the company

Company
Edmonton, Alberta, Canada
Education

This is a project of educational tools created by a university professor.