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OMAX3m Magnesium Market Expansion Initiative

Open Opened on May 22, 2025
Main contact
Omax3m Magnesium Skincare Products
Omax3m Magnesium Skincare Products
Toronto, Ontario, Canada
Maxine Willocks
Maxine Willocks
Employer
(14)
4
Project
60 hours per learner
Learner
Toronto, Ontario, Canada
Advanced level

Project scope

Categories
Market research Digital marketing Lead generation Marketing strategy Social media marketing
Skills
performance reporting sales process canva (software) digital marketing content creation key performance indicators (kpis) product lining lead generation content strategy social media strategy
Details

The goal of this project is to strengthen the market presence and sales of OMAX3M Magnesium, a wellness-focused product line, by leveraging digital platforms and building strategic local partnerships. Students will play an active role in:

  • Promoting OMAX3M across digital channels such as WhatsApp, Instagram, LinkedIn, and Alignable
  • Optimizing online marketplace listings (e.g., Facebook Marketplace, Shopify, etc.)
  • Creating engaging content tailored to OMAX’s brand and wellness benefits
  • Developing partnerships with local yoga studios, health food stores, and wellness centers in the GTA (Greater Toronto Area)

This hands-on opportunity allows students to apply classroom knowledge in real-world digital marketing, content strategy, and partnership development.

By the end of the project, students will:

  • Deliver a digital marketing campaign with measurable KPIs (engagement, clicks, conversions)
  • Generate new leads and potential sales partnerships
  • Present a strategy for sustainable brand growth and revenue expansion

This project is ideal for students interested in wellness brands, social media strategy, and grassroots business development.

Deliverables

. Market & Audience Research

  • Identify target customer segments (e.g., seniors, wellness seekers, yoga communities)
  • Analyze competitors in the natural skincare and magnesium wellness space
  • Deliverable: Market Research & Customer Persona Report (2–3 pages)

✅ 2. Digital Marketing Strategy

  • Develop a content calendar for WhatsApp, Instagram, LinkedIn, and Alignable
  • Recommend hashtags, post timing, captions, and call-to-actions
  • Deliverable: 30-Day Digital Marketing Plan with sample posts

✅ 3. Social Media & Marketplace Content Creation

  • Design posts, reels, and/or product visuals using Canva or similar tools
  • Write short product descriptions for Facebook Marketplace and other platforms
  • Deliverable: 10+ Social Media Graphics + 5 Marketplace Listings

✅ 4. Partnership Outreach Strategy

  • Identify 3–5 yoga studios, wellness stores, or community centers in the GTA
  • Draft partnership pitch emails/messages and a simple info sheet or flyer
  • Deliverable: Partnership Outreach Package (contact list + email templates + flyer)

✅ 5. Sales Funnel & Performance Report

  • Track engagement and lead generation from posted content
  • Offer recommendations for growing reach and revenue beyond the project
  • Deliverable: Final Strategy & Sales Report (includes what worked, analytics, and next steps)


Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
https://www.omax3m.com
Toronto, Ontario, Canada
2 - 10 employees
Hospital, health, wellness & medical, Marketing & advertising, Public relations & communications, Sales, Technology
Representation
Minority-Owned Women-Owned BIPOC-Owned Small Business Immigrant-Owned
+ 1

OMAX3M Skincare & Wellness is a premium wellness brand specializing in magnesium-infused natural skincare products designed to support relaxation, muscle recovery, and skin hydration. Founded by Maxine Willocks, OMAX3M blends holistic wellness practices with high-quality, science-backed skincare solutions to promote overall health and well-being.

We serve health-conscious individuals, fitness communities, wellness practitioners, and senior wellness programs, offering products and practices that integrate seamlessly into self-care, yoga, and active lifestyles.

Our Mission

At OMAX3M, our mission is to empower individuals and communities through accessible, natural wellness solutions. We combine sustainability, inclusivity, and innovation to deliver products that are effective, eco-friendly, and ethically crafted.

By leveraging collaborations with students, educators, and community organizations, we aim to inspire future entrepreneurs, promote wellness education, and build a healthier, more connected society.

Why Work With Us

Hands-on Learning: Collaborate on real-world marketing, branding, and wellness projects.

Innovative Products: Work with a brand redefining natural skincare through magnesium-based solutions.

Community Impact: Be part of initiatives that serve underserved communities, seniors, and wellness-focused groups.

Global Growth: Join us as we prepare for U.S. and international expansion, offering unique opportunities in digital marketing, e-commerce, and export readiness.