Include students from this course to help another team who will be collaborating with Parentss2Partners(.org) a not for profit aimed at empowering What is the main goal for the project?

We want students to help us build a marketing strategy plan to grow and engage our target market: educators and school leaders to enroll in a new online course on grant-writing for educators, a 3-day in-person and/or online geared to help them secure funding for school projects. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.

The main questions we’d like students to help us answer are the following:

• How can we market effectively to get the attention needed for this new service before we launch?
• What channels should we utilize for promotion, including ones we are not currently using?
• What budget is appropriate for advertising, given our goals?
• How could our messaging be updated to better explain our value proposition?

What tasks will students need to complete to achieve the project goal?

A report on how educators in the US perceive our company's brand and marketing efforts. We would like the report to include what channels we should utilize for promotion, what budget is appropriate for our goals, and how our messaging could be done to better explain our service and attract them before we launch. Also how should we begin to target our audience.

How will you support students in completing the project?

Students will connect directly with the employer, Leila Kubesch for mentorship and supervision throughout the project. She is available whenever it works for them, day or evening. They can reach her by cell anytime they need to do sso.