Digital Marketing Strategy
Project scope
Categories
Digital marketing Social media marketingSkills
target market digital marketing social mediaWe want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What social media channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
Students will also get the chance to implement their strategies by helping us run Instagram pages.
Final deliverables can come in the form of a report and/or presentation.
Manage at least on social media page during the span of the internship.
Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
Students will also be lead through onboarding and orientation.
About the company
🍍 Pineapple Socials is a global brand with presence at 50 schools in the US, UK, and Canada that provides a platform for 50,000+ incoming university and college students to meet each other, ask questions, and prepare for the next chapter of their lives, before arriving on campus.