Digital Marketing Strategy for Aspire Inc.'s YawChic and WeCare Collection
Project scope
Categories
Advertising Digital marketing Search engine optimization Marketing strategy Social media marketingSkills
social media management digital marketing search engine optimization sales complex problem solving data analysis digital content creation sales automation software digital advertisingAspire Inc. is seeking a motivated Digital Marketing Intern to spearhead the promotion of our YawChic and WeCare Collection on topoftherack.com which donates proceeds to our non-profit initiative to support underrepresented entrepreneurs. The goal is to drive traffic, increase brand visibility, and boost sales through strategic digital marketing initiatives.
This project provides an opportunity for learners to apply their knowledge of digital marketing by developing and executing campaigns across various online channels. The learners will focus on social media management, paid advertising, and SEO optimization. They will work closely with Aspire Inc.'s marketing team to ensure that the strategies align with the company's business goals and produce measurable outcomes. The project will also involve tracking and analyzing the performance of digital marketing activities to refine strategies effectively.
Activities:
- Social Media Management: Review, refine, and implement strategies across Instagram, Facebook, TikTok, and Pinterest to grow followers and enhance engagement.
- Paid Advertising: Create, manage, and optimize 2 PPC campaigns on platforms like Google Ads, Instagram or Facebook Ads to increase visitors and engagement.
- SEO Optimization: Conduct comprehensive keyword research, optimize product listings, and enhance website content to improve organic search rankings.
- Analytics and Reporting: Track and analyze the performance of all digital marketing activities using tools like Google Analytics, and website system analytics providing insights to refine strategies.
Open to multiple teams/students collaborating on this project!
- Review and update the proposed Social media Strategy already created.
- Complete the Social media calendar and associated content for 3 months. Utilizing automation tools and the assistance of AI and content development tools.
- Final Report: A detailed report summarizing the campaign performance, and strategic insights highlighting key findings, results, and strategies implemented during the internship. Include a section summarizing key performance indicators such as social media follower growth, engagement rates, and website traffic increases, related to the YawChic and WeCare Collectio on TopOfTheRACK.com
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
Decent work and economic growthAbout the company
We are a social enterprise focused on increasing the sustainability of start-up businesses by entrepreneurs from marginalized groups, we offer coaching, mentoring, resources and operational support to better position their success. We aim to support individuals from these groups in achieving economic freedom through the pursuit of entrepreneurship and sustainable endeavours. Proceeds from our company is always reinvested into supports for the communities we serve.
Our business entails consulting services along with an online retail store where proceeds are reinvested back into community supporting entrepreneurs and other non-profit organizations.
This work will ultimately support our consulting area of work and will benefit our Non-Profit arm of work through AspireToBeGreat Inc. and TopOfTheRACK.