The goal of this project is to conduct real-world market research within the health care system and analyze the potential of various markets for MHCombiotic Inc. This will involve several different steps for the students, including:

- Conducting real-world market research within the health care system.

- Analyzing market potential and evaluating the value of various markets.

- Performing comprehensive market analyses and assessing market accessibility.

- Developing effective go-to-market strategies.

- Navigating the health care regulatory environment.

- Possessing a deep understanding of health care and hospital environments, needs, and policies, preferably in Alberta.

- Communicating and collaborating with health care professionals and authorities.

- Researching competitors in the wound care product market, particularly antimicrobial products.

- Representing the company at events and conferences to showcase our offerings.

- Identifying potential customer sources and gathering market intelligence.

- Crafting clear, impactful written proposals for B2B collaborations and grant applications.

- Initiating cold calls to establish connections and explore potential customer and partnership opportunities.

- Conducting telephone calls, in-person visits, and presentations.

By the end of the project, students should demonstrate:

- Understanding of the health care system and the regulatory environment.

- Ability to analyze market potential and evaluate the value of various markets.

- Ability to develop effective go-to-market strategies.

- Understanding of competitors in the wound care product market.

- Ability to craft clear, impactful written proposals for B2B collaborations and grant applications.

- Ability to identify potential customer sources and gather market intelligence.

Final deliverables should include:

- A comprehensive report detailing the market research findings.

- A presentation summarizing the report.

To support learners in completing this project effectively, we would provide guidance and resources across various stages of the project, with a specific focus on the significant opportunities in the pharmaceutical and healthcare market:

1. Initial Orientation:

• Provide an overview of the project's goals and requirements.
• Emphasize the immense potential in the pharmaceutical and healthcare market, with a high demand for skilled professionals, making it an attractive field for job opportunities.

1. Self-Teaching Resources:

• Offer a curated list of online courses, articles, books, and videos related to market research in the pharmaceutical and healthcare sectors.
• Highlight the substantial career prospects in these industries to motivate learners.

1. Mentoring and Q&A:

• Arrange regular Q&A sessions or office hours, focusing on topics related to market research in pharmaceuticals and healthcare.
• Provide mentorship or connect learners with experts who can share insights into job opportunities and career paths in these fields.

1. Project Milestones:

• Break down the project into manageable milestones with deadlines, with a special emphasis on how achieving these milestones can enhance their market research skills and career prospects.

1. Research Assistance:

• Recommend specialized healthcare and pharmaceutical databases, journals, and websites for market research.
• Emphasize the relevance of these resources in gaining a competitive edge in job searches within these industries.

1. Case Studies and Examples:

• Share real-world case studies and examples specific to the pharmaceutical and healthcare sectors to illustrate the practical applications of market research.
• Analyze these cases to highlight the skills and knowledge that are highly valued by employers in these industries.

MHCombiotic Inc.