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Digital Marketing

Closed
Solv4x Inc
Solv4x Inc
Oakville, Ontario, Canada
Solv4x Inc
Admin
(15)
3
Project
Academic experience
60 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Communications Customer segmentation Digital marketing Search engine optimization Social media marketing
Skills
competitive analysis target audience customer engagement planning search engine optimization user experience (ux) research
Details

Marketing Strategy

Our goal is to increase organic traffic on our website and to increase awareness among the targeted audience about the importance of usage of renewable energy resources.

Project Scope

Part 1 - Research - This would involve researching keywords and topics based on customer's behaviour and competitive analysis. The keywords should be relevant to our target audience, our product and services. This would help us understand what's the user looking for on our website.

Part 2 - Customer Engagement - Plan/Advise elements and content on the website based on the research. Our focus in this section will not be to stuff keywords and increase SEO ranking but we would rather plan on how to deliver quality content to our target audience and build a user base.

Part 3 - Technical optimization - This part would focus on site indexing and increasing the readability and user experience of the website which in turn would increase user base.

Deliverables
No deliverables exist for this project.
Mentorship

Our leadership team will be available for constant mentorship and any support needed to complete this assignment. We will be happy to mentor the students and help them in their career path.

About the company

Company
https://solv4x.ai/
Oakville, Ontario, Canada
Technology, Energy, It & computing

Solv4x is a female founded clean-tech firm that focuses on creating and providing intelligent problem-solving AI solutions in field of Energy. Our leadership is a niche team of professionals with decades of industry experience in developing cutting edge products. We make products to create a smart, economical and reliable power system.

Our mission is to aid the adoption of EVs keeping the electric grid robust, reduce the greenhouse gas emissions and encourage renewable integration. Our designs are futurist to adapt to V2G and autonomous driving.