Digital Marketing Plan for a Wellness Tech Startup
Project scope
Categories
Graphic design Branding & style guides Competitive analysis Digital marketing Copy writingSkills
marketing strategies enthusiasm marketing branding digital marketingWe are looking for an enthusiastic, cross-functional group of students to apply their knowledge in digital marketing to help us develop a brand and marketing strategy, develop a strategic digital marketing plan and design marketing campaign for our pilot product launch.
List of final deliverables to be agreed upon with the students, include:
- A Situation Analysis.
- Digital Marketing Strategy and Plan
- A Branding Guide.
- Communications Designs (ex. letterhead, business cards, etc.).
- A Responsive Website (5 pages of design and content)
- A Content and Campaign Plan Book.
The team would work directly with Founder and CEO, who is ready to support with regular meetings, working sessions and access to required organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can also suggest names of competitors and comparators to research.
About the company
Digital Introspection (DI) is a new well-being tech start up developing an accessible solution that empowers professional women everywhere to live a fulfilled and balanced life. The product is a personal development and productivity program with an enabling mobile app. Completed as part of a women cohort, a 12-week, self-paced digital playbook guides members to learn about, adapt and adopt best prioritization practices and fundamental body and mind habits.