The main goal of this project is to create a comprehensive social media campaign strategy for Atlas Yoga Studio and School, a social enterprise community based yoga studio in Cambridge, Ontario with in-person and a globally oriented interactive online live and recorded yoga membership based website offering yoga classes, workshops and training, specializing in yoga therapy and training yoga therapists. This will involve several different steps for the students, including:

- Researching and analyzing the current social media landscape for Atlas Yoga Studio and School and review past social media strategies.

- Developing a comprehensive social media strategy that outlines the goals, objectives, target audience, and key messages.

- Creating a content calendar that outlines the types of content to be posted, the frequency of posting, and the platforms to be used.

-Create social media content using the Atlas brand and strategies suggested and schedule

- Developing a plan for and measure the success of the social media campaign.

By the end of the project, students should demonstrate:

- Understanding of the current social media landscape for Atlas Yoga Studio and School.

- Development of a comprehensive social media strategy that outlines the goals, objectives, target audience, and key messages.

- Creation of a content calendar that outlines the types of content to be posted, the frequency of posting, and the platforms to be used.

-Create content based on strategies recommended.

- Development of a plan for and measure the success of the social media campaign.

Final deliverables should include:

- A comprehensive social media strategy document.

- A content calendar outlining the types of content to be posted, the frequency of posting, and the platforms to be used.

-A social media campaign with measurable results

- A short analysis of the results of that social media campaign.

• meeting to orientate the student(s) to our company culture, brand and tools
• training on our brand and target market
• weekly meetings and strategic access to onedrive files with all brand, target market and associated tools
• project management through trello
• each student will receive a one year membership in our online platform
• ongoing project feedback and training as required
• letters of recommendation
• potential job offers for students who demonstrate a good match with our mission and company culture