Our company advertises services online. We have developed a set of marketing strategies, but it has been challenging to implement them.

We would like to collaborate with students to develop and post content promoting our company.

This will involve several different steps for the students, including:

• Familiarizing themselves with our target market, products and services.
• Developing and Reviewing marketing content in the form of posts, emails, brochures, etc.
• Deploying content according to our social media calendar to increase website traffic.
• Overseeing our channels and keeping them up-to-date.
• Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

Project Scope and Expectations:

During this project, students will create digital marketing materials for our services. 

By clearly defining the scope, students can grasp the project's depth and requirements, ensuring they can meet expectations within the designated timeframe.

Company Overview:

Mears Law is a multidisciplinary law firm based in Toronto providing legal services in the areas of litigation, risk management and compliance (privacy and AI) and wealth building and preservation (real estate). We pride ourselves in solving of client's most challenging problems.

This project offers students an opportunity to gain insights into our company culture, values, and the impactful work we do.

Project Details:

• Create Marketing Materials
• Recommend marketing strategies
• Create content calendar/ schedule

Final Deliverables:

Provide details about what the student will upload to the platform as their final deliverable(s).

• Final document containing all of the marketing materials created & recommended strategies.
• Recommending SEO strategies

For students: To validate the completion of your work, please submit deliverables as uploaded files with a reflection note at the end of your project. These files can take various formats, including videos, Word documents, PDFs, JPEG images, presentations, and more. We request tangible proof or an example showcasing your completed work. If the project involved an Non-Disclosure Agreement (NDA), please provide redacted deliverables or a sample of non-confidential work.

Benefits for Students:

• Develop skills in digital marketing strategies, analytics, and campaign management.
• Gain exposure to real-world, industry-relevant challenges.
• Access potential networking opportunities with industry professionals.

By refining the project description in this manner, prospective students will have a clearer understanding of the project's scope, time commitment, and its significance within the context of your company. This transparency ensures that students can make informed decisions and approach the project with confidence.