Marketing Strategy - Peace Through Forgiveness with Azim Khamisa

We want students to help us build a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.The main questions we’d like students to help us answer are the following:How should we promote our company?What channels should we utilize?What budget is appropriate for advertising?What messaging should we use?

Social Enterprise B-Corporation Certification Plan

We are currently in the planning stages for launching a new project: Peace through Forgiveness (https://www.azimkhamisa.com/peace-through-forgiveness/) We would like to consider using one of Azim Khamisa's existing corporations, after gaining B Corporation status for this existing business. (Perhaps Sovereign Capital Holdings, Inc https://www.sovereigncapitalmarkets.com/ DBA Azim N. Khamisa, Inc.)A second option may be creating a new corporation using the B Corporation requirements in the process. One result of this project will be a recommendation as to the best method for us to gain B Corporation status in the least amount of time and effort. To achieve B-Corporation certification, our company must receive a minimum score on social and environmental performance. This is an online assessment that is overseen by the independent body that certifies B-Corporations (the B Lab). The assessment covers our entire operations and measures our impact in governance, workers, community, the environment, as well as our products and services. We also must integrate sustainability commitments to stakeholders into our governing documents. Project focus should include:An assessment of our current score, which will allow us to identify our areas for improvement. A strategy plan, based on the score assessment, that identifies the areas in which we need to improve performance to achieve the threshold score for B-Corporation certification.The final project deliverable is a 10-page written report detailing our current score, areas for improvement, and a strategy plan for meeting the B-Corporation certification requirements within a 1-month period. This 10 page written report should be in the format of a “Business Plan” or a detailed proposal that can assist in (a) creating an initial budget; (b) raising the first round of “seed” capital. (c) include bios of our team and potentially the name of the Professor and University. Some ideas of successful examples would be helpful.

Financial Business Plan - Peace Through Forgiveness with Azim Khamisa

We are looking to launch a new business and would like to involve students in this exciting time as we works to develop a financial business plan. We can provide access to internal documentation other information as needed as well as access to key contacts. Based on our unique goals and constraints, we would like students to develop a strong, competitive financial business plan, which we can present to investors.The plan should include:Sales forecastingExpense budgetIncome projections (conservative and aggressive)Assets and liabilitiesBreak-even analysis

Animated Product Video Creation

Our organization is looking to develop an animated video about our services. We are looking for a group of students to assist us in the script development, storyboard, scene creation, and animation of this video.We envision this project to include but not be limited to:The creation of a fun and engaging 1-3 minute animation about our services and product functionality that is consistent with our brand guidelines and communication strategyThis video will be displayed on our website and shared by emailFinal deliverables should include:A basic video scriptA voice-over recording of the final video scriptVideo background musicA visual storyboardCompleted video scenesIcons for individual scenesA completed animated video with all of the elements above