Transitioning from Campus to Career - Growth Trends & Analysis

It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy.  We believe this project will involve: A complete brand and competitor analysis, including identifying our current and future competitors and their market share. Building a competition portfolio of our competitors, their features, services, price, and logistics. We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate. 

Riipen USA Competitive Analysis

It’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy. We believe this project will involve: A complete brand and competitor analysis, including identifying our current and future competitors and their market share. Building a competition portfolio of our competitors, their features, services, price, and logistics. Conducting empirical interviews and/or questionnaires for feedback on our brand compared to competitors. We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate. The final project deliverables include: A 10-page final report detailing our competitors and our competitive advantages with recommendations on how to improve brand awareness. A 15-minute presentation on your finding and recommendations. Goals 1, 2, 3

Organizational Consulting: Riipen Mission, Vision and Values

FocusOur mission (as we describe it today) is to reduce graduate underemployment and to increase opportunities for career discovery and career clarity for students. As a company, we provide our employees with onboarding that includes an emphasis on our core values: Empowerment, Learning, Ingenuity, Integrity, Passion and Community. Phase 1 – Project Plan: Students will connect with organization representative(s) to devise the project scope and prepare a detailed plan for completion of the project. Phase 2 – Project Execution: Students will work on deliverables outlined in the project plan. Teams will periodically communicate with organization representative(s) as needed to complete project tasks. Phase 3 - Outcome: 10-page Report: Students will submit a detailed report on the outcomes of the project.

Digital Marketing Strategies to Grow Revenue

Test The Inbound Digital Marketing report should outline the inbound strategy for the B2B focused business, including the following: Market Analysis & Goals Business Objectives Market & Competitive Analysis Baseline Metrics - website and social media audits SEO Audit Digital Marketing Measurement Model (DMMM) Google Analytics & Google Tag Manager Targeting & Campaign Target Audience & Buyer Persona(s) Where do they live online and what are their pain points, problems & questions Quality Lead Definition Campaign Idea Content Creation - eBook, whitepapers, case studies, webinars, events, etc. Inbound Marketing Strategy Explain each stage of the sales funnel - Awareness, Consideration and Decision What is the content strategy at each stage What is the promotional strategy - SEO, blogs, social media, forums, groups, events, CTAs Lead capture - landing pages, forms, thank you pages Lead nurturing workflow - starting conditions, timeline, content shared, email examples, CTAs Explain what happens if people enter at various stages of the funnel or if people drop out of the funnel

New Product/Service Marketing Plan

The launch of our new milestones feature and why it is so important for students. Students will provide a 10+ page document outlining their recommendations, and deliver a short presentation virtually or in-person.

Digital Marketing Strategies to Grow Revenue

The focus of this project scope would be to come up with a creative brand campaign that can resonate with millennials and follow on the success of our first major one. The campaign should contain strategies and tactics for: Google Analytics Optimization SEO Content Strategies Social Media Strategies Lead Generation Strategies Landing Pages and Forms Email Nurturing & Workflows The Inbound Digital Marketing report should outline the inbound strategy for the B2B focused business, including the following: Market Analysis & Goals Business Objectives Market & Competitive Analysis Baseline Metrics - website and social media audits SEO Audit Digital Marketing Measurement Model (DMMM) Google Analytics & Google Tag Manager Targeting & Campaign Target Audience & Buyer Persona(s) Where do they live online and what are their pain points, problems & questions Quality Lead Definition Campaign Idea Content Creation - eBook, whitepapers, case studies, webinars, events, etc. Inbound Marketing Strategy Explain each stage of the sales funnel - Awareness, Consideration and Decision What is the content strategy at each stage What is the promotional strategy - SEO, blogs, social media, forums, groups, events, CTAs Lead capture - landing pages, forms, thank you pages Lead nurturing workflow - starting conditions, timeline, content shared, email examples, CTAs Explain what happens if people enter at various stages of the funnel or if people drop out of the funnel