Graphic Designs & Target Audience Report

To enhance the visual appeal and brand identity of the take-out containers and cups through the redesigning of the original ones. The objective is to create eye-catching and cohesive graphic designs that not only reflect the essence of the brand but also elevate the overall dining experience for customers.

Social Media Marketing Campaign

Our company advertises thousands of products online. We hope to revamp our social media marketing to attract more customers. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.

Gelato Shack SEO and Content Optimization

The objective of this project is to enhance Gelato Shack's online presence through search engine optimization (SEO) techniques, develop a new sales script tailored for online platforms, and create content based on identified SEO keywords to drive organic traffic and improve sales conversions.

Gelato Shack Customer Experience Enhancement

The objective of this project is to optimize the customer experience at Gelato Shack by developing a comprehensive system for understanding customer preferences, establishing effective customer-manager relations, analyzing customer taste trends, defining business rules, and enhancing sales strategies. This will allow for a deeper understanding of the business and how to improve in certain areas.