Full Brand Identity Design Exploration
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Timeline
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February 26, 2025Experience start
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April 3, 2025Experience end
Experience scope
Categories
Digital marketing Graphic design Branding & style guidesSkills
graphic design branding branding campaigns social media branding print design logo design brand identityTrinity Western University's Art + Design program is excited to invite organizations to collaborate with our third and fourth-year students in the "Format and Layout Design" course. As one of the projects for this course, students merge classroom learning with a real-world design challenge, honing their skills in brand and identity design. This project has a relatively fast-paced turnaround time of roughly 4-5 weeks and there are roughly 15-20 students in this course.
By partnering with us, clients will have the opportunity to engage with a full class of motivated learners who are eager to develop their design expertise through providing well-developed design solutions in several ready-to-use file formats and lockups. We seek clients who can meet with the class in an initial client interview (either in-person or virtual), provide each student with a few sentences of written constructive feedback at the mid-way point, and participate in the final design presentation session (in-person or virtual) where students will showcase their work. This will support a meaningful learning experience for our students.
Please note that there are a range of experience levels among the students in the class. Some students will have previously taken one design course, while others may have previously taken 4-5 design courses. For this reason, the client should expect some variation in quality among the students' projects. All students will be expected to develop their work in consultation with the instructor, and tasked with providing strong design solutions that address the clients needs and goals.
Learners
At the conclusion of the collaboration, clients can expect to receive 10-20 unique design solutions from the students (who may choose to complete the project individually or in small teams). This includes a final presentation summarizing and showcasing the students' design solutions. Clients will also be given all final brand identity files associated with the chosen design solution in ready-to-use file formats, colour variations, and lockups.
Project timeline
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February 26, 2025Experience start
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April 3, 2025Experience end
Project Examples
Requirements
Some or all of the following may be provided in relation to the client's needs:
Brand Identity Design:
This includes brand signatures (logos) in different lockups (e.g. - vertical, horizontal, etc.) and variations (black/white, full-colour, etc.). This will also include mock-ups illustrating how the brand might be used in real world contexts and settings.
Print Design:
This may include branded posters, flyers, and/or brochures in support of the clients' needs. NOTE: The written copy included in any print designs must be supplied by the client.
Social Media Graphics:
This may include branded social media graphics that might be used on various platforms (Instagram, etc.).
Brand Guidelines:
Multi-page PDF presentation showcasing the brand identity elements alongside guidelines for appropriate usage (relative sizing, colour combinations, do's and don'ts, etc.).
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
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February 26, 2025Experience start
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April 3, 2025Experience end