Full Brand Identity Design Exploration

ART 363
Closed
Trinity Western University
Langley City, British Columbia, Canada
He / Him
Associate Professor of Art + Design
3
Timeline
  • February 26, 2025
    Experience start
  • April 3, 2025
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Startup, Family-Owned, Non profit, Small to medium enterprise
Any industries

Experience scope

Categories
Digital marketing Graphic design Branding & style guides
Skills
graphic design branding branding campaigns social media branding print design logo design brand identity
Learner goals and capabilities

Trinity Western University's Art + Design program is excited to invite organizations to collaborate with our third and fourth-year students in the "Format and Layout Design" course. As one of the projects for this course, students merge classroom learning with a real-world design challenge, honing their skills in brand and identity design. This project has a relatively fast-paced turnaround time of roughly 4-5 weeks and there are roughly 15-20 students in this course.


By partnering with us, clients will have the opportunity to engage with a full class of motivated learners who are eager to develop their design expertise through providing well-developed design solutions in several ready-to-use file formats and lockups. We seek clients who can meet with the class in an initial client interview (either in-person or virtual), provide each student with a few sentences of written constructive feedback at the mid-way point, and participate in the final design presentation session (in-person or virtual) where students will showcase their work. This will support a meaningful learning experience for our students.


Please note that there are a range of experience levels among the students in the class. Some students will have previously taken one design course, while others may have previously taken 4-5 design courses. For this reason, the client should expect some variation in quality among the students' projects. All students will be expected to develop their work in consultation with the instructor, and tasked with providing strong design solutions that address the clients needs and goals.

Learners

Learners
Undergraduate
Beginner, Intermediate, Advanced levels
18 learners
Project
20 hours per learner
Educators assign learners to projects
Individual projects
Expected outcomes and deliverables

At the conclusion of the collaboration, clients can expect to receive 10-20 unique design solutions from the students (who may choose to complete the project individually or in small teams). This includes a final presentation summarizing and showcasing the students' design solutions. Clients will also be given all final brand identity files associated with the chosen design solution in ready-to-use file formats, colour variations, and lockups.

Project timeline
  • February 26, 2025
    Experience start
  • April 3, 2025
    Experience end

Project Examples

Requirements

Some or all of the following may be provided in relation to the client's needs:


Brand Identity Design:

This includes brand signatures (logos) in different lockups (e.g. - vertical, horizontal, etc.) and variations (black/white, full-colour, etc.). This will also include mock-ups illustrating how the brand might be used in real world contexts and settings.


Print Design:

This may include branded posters, flyers, and/or brochures in support of the clients' needs. NOTE: The written copy included in any print designs must be supplied by the client.


Social Media Graphics:

This may include branded social media graphics that might be used on various platforms (Instagram, etc.).


Brand Guidelines:

Multi-page PDF presentation showcasing the brand identity elements alongside guidelines for appropriate usage (relative sizing, colour combinations, do's and don'ts, etc.).

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Text short
    Can you provide a brief overview of your organization and goals for branding (or rebranding)?  *
  • Q2 - Text short
    Beyond the brand identity (logo) files, are there any final deliverables you are particularly interested in (e.g. - posters, brand guidelines, letterhead, social media graphics, etc.)?  *
  • Q3 - Text short
    Are you willing to provide each of the students (roughly 15-20) with a few sentences of written feedback mid-way through the project?  *
  • Q4 - Text short
    Are you okay with there being a variation in design quality (due to the different experience levels of each student)?  *