Student-consultants will work on creating a promotional plan for your company which will be accompanied by samples of promotional materials in different media (e.g. script, print ad, PR, sponsorship).

The deliverables will laid out in 3 steps, where the final 2 are dependent on what is decided in the first:

1. Background document including promotional plan objectives, creative theme, and key messaging
2. Broadcast script and print samples, as well as any other interactive and sales promotion
3. Public relations materials, plus experiential/event or sponsorship materials and personal selling/ direct response  promotions samples.