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Digital Analytics Insights for Business Growth

MARK 4420
Closed
Douglas College
Douglas College
New Westminster, British Columbia, Canada
Gabriela Birnfeld Kurtz
Gabriela Birnfeld Kurtz
She
Instructor
(3)
4
Timeline
  • February 5, 2025
    Experience start
  • April 17, 2025
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
British Columbia, Canada
Startup, Large enterprise, Small to medium enterprise
Any industries

Experience scope

Categories
Digital marketing Marketing analytics Data analysis Marketing strategy
Skills
performance analysis presentations analytical skills marketing real world data preparing executive summaries marketing strategies
Learner goals and capabilities

This experience offers industry professionals the opportunity to collaborate with student consultants who are learning about digital analytics. These learners will be trained to analyze data from various digital channels and provide actionable insights. By engaging with this program, companies can gain fresh perspectives on their digital performance and receive data-driven recommendations to enhance their strategies. The learners will apply their analytical skills to real-world data, offering valuable insights that can help optimize marketing efforts and improve business outcomes.

Learners

Learners
Undergraduate
Intermediate, Advanced levels
36 learners
Project
40 hours per learner
Learners self-assign
Teams of 6
Expected outcomes and deliverables
  • Comprehensive Digital Analytics Report
  • Data-Driven Recommendations for Marketing Strategies
  • Channel Performance Analysis
  • Visual Data Presentations
  • Executive Summary of Key Findings
Project timeline
  • February 5, 2025
    Experience start
  • April 17, 2025
    Experience end

Project Examples

Requirements
  • Analyzing website traffic and user behavior to improve conversion rates
  • Evaluating social media campaign effectiveness and suggesting optimizations
  • Assessing email marketing performance and providing enhancement strategies
  • Reviewing multi-channel digital marketing efforts for cohesive strategy development
  • Identifying trends in customer engagement across digital platforms
  • Optimizing online advertising spend through performance analysis
  • Benchmarking digital performance against industry standards
  • Exploring new digital channels for potential growth opportunities

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:
  • question 1

    My company has data from various sources that the students can analyze from and I can make them available.

  • question 2

    What kind of data do you have available for the students?

    •