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Marketing Plan for Healthcare Organization

MRT183KAA.05428.2201
Closed
Seneca Polytechnic
Seneca Polytechnic
Toronto, Ontario, Canada
James Davidson
professor
1
Timeline
  • January 13, 2020
    Experience start
  • January 21, 2020
    Project Scope Meeting
  • February 18, 2020
    Midway Check-In
  • April 5, 2020
    Experience end
Experience
2/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Hospital, health, wellness & medical
Categories
Communications Market research Product or service launch Marketing strategy
Skills
marketing marketing plan competitive analysis strategy
Learner goals and capabilities

In teams, students will analyze a new or existing product or service concept of the healthcare organization's choice in order to develop a comprehensive proposal, marketing plan and final presentation. Students recommendations will be based on their findings.

Learners
Any level
20 learners
Project
30 hours per learner
Learners self-assign
Teams of 4
Expected outcomes and deliverables
  • Project Proposal - Introduction, Product/Service Concept Overview, Rationale (approx. 2 pages)
  • Marketing Plan - Title Page, Executive Summary, Market Analysis, Product/Service Overview, Recommendations (Product, Price, Promotion, Place, Positioning), Bibliography, Appendices (approx. 25)
  • Final Presentation - Introduction, Product/Service Concept, Market Scan, Key Aspects of Marketing Plan (approx. 15 minutes)
Project timeline
  • January 13, 2020
    Experience start
  • January 21, 2020
    Project Scope Meeting
  • February 18, 2020
    Midway Check-In
  • April 5, 2020
    Experience end
Project Examples

Examples of products or service concepts which are suitable include but are not limited to the following:

  • Nursing home
  • In-home nursing care
  • Rehab
  • Hospice
  • Care centre for adults with a mental disability (e.g. dementia, stroke, mental development)
  • Medical device
  • Cosmetic enhancement
  • Pharmaceutical industry

Within the marketing plan, students will provide insight into the following areas:

  • Market need
  • Market segments
  • Target market
  • Competitive analysis
  • Marketing objective
  • Product/service overview
  • Promotion
  • Place
  • Price
  • Risks
  • Cost estimates
  • Break-even
  • Revenue projections
Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions. Ideally, a back-up person will be available if the contact person is on vacation.

Be available for a 10 minute phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Incentives, prizes, and/or awards (hereafter referred to as “Incentives”) may or may not be offered at the sole discretion of the organization and awarded upon the completion of the project. Instructors will not be involved in any part of the selection, ranking, or awarding of Incentive winners. Organizations that elect to offer Incentives are solely responsible for the screening, selection, awarding, and provision of any Incentives. Seneca College assumes no liability and is not responsible for the selection, ranking, awarding or provision of the Incentives to the winners.