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Creating Content for Social Media

JOUR288_03SP20
Closed
Montclair State University
Montclair State University
Montclair, New Jersey, United States
Jennifer Lazarus
Adjunct Professor
(1)
1
Timeline
  • March 30, 2020
    Experience start
  • April 2, 2020
    Project Scope Meeting
  • May 17, 2020
    Experience end
Experience
5/4 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries
Categories
Marketing strategy
Skills
social media marketing digital marketing social media analytics marketing strategy
Learner goals and capabilities

A strong online presence is a key to unlocking new markets and building your customer base. Student consultants at Montclair State will help your company create meaningful content on LinkedIn, Twitter, Facebook, Instagram, Youtube, Snapchat, and now TikTok. In this project, a group of students will analyze your current social media presence and propose methods to strategically leverage these tools to achieve your goals.

Learners
Undergraduate
Any level
17 learners
Project
35 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

The final project deliverables will include:

  • A 30-minute presentation outlining the actionable recommendations for your organization's social media strategy.
  • A 5-10-page report identifying areas for improvement, as well as recommended solutions, and a detailed action plan. 
  • A package of five example social media posts on three different social media platforms, and accompanying content.

Timeline for Project Deliverables:

  1. Confirm your Riipen accounts via email. ASAP.
  2. Kick-off call must be completed by 04/10/20.(2.5 points)
  3. A brief 1-2 paragraph summary of the results of the company's social media audit. Due 4/17/20. (2.5 points)
  4. A 1-page outline of your presentation with just bullets and categories -- no details necessary. Please include the three social media platforms you will be focusing on for your project. Due 5/1/20. (5 points)
  5. Submit a mutually agreeable (company must also be in agreement) presentation date and time for the week of May 11-15. Due 5/4/20.

Project timeline
  • March 30, 2020
    Experience start
  • April 2, 2020
    Project Scope Meeting
  • May 17, 2020
    Experience end
Project Examples

This course will take a deep dive into understanding content marketing and how to create effective and engaging content for social media platforms. We will also closely examine the role of search in content marketing, and dissect analytics software programs like Google Analytics. The goal is to help journalism students both understand and use social media to do six things but not limited to:

  • Conducting an audit of your current social media presence.
  • Create and publish content.
  • Connect with readers and viewers in new ways.
  • Conducting an assessment of the effectiveness of your current communication channel(s).
  • Bring attention to your work and traffic through social media.
  • Use these tools to create, craft and enhance your personal brand

Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.