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Creative Advertising & Cause Marketing Projects

CAB 396
Closed
Seneca Polytechnic
Seneca Polytechnic
Toronto, Ontario, Canada
Dan Lonergan
Manager, WIL and EL
5
Timeline
  • September 12, 2024
    Experience start
  • December 6, 2024
    Experience end
Experience
2/2 project matches
Dates set by experience
Preferred companies
Toronto, Ontario, Canada
Non profit
Non-profit, philanthropic & civil society
Categories
Advertising Digital marketing Marketing strategy
Skills
target market cause marketing strategic roadmaps digital assets integrated marketing communications research communication
Learner goals and capabilities
  • Research results on the target market and strategy to break through clutter
  • Creative concepts and executions
  • Budget breakdown
  • Media selection and Integrated Marketing Communications (IMC) presentation
  • Strategic roadmap and implementation plans


Learners
Diploma
Beginner levels
25 learners
Project
40 hours per learner
Educators assign learners to projects
Teams of 2
Expected outcomes and deliverables

Learning Outcomes:

 

1.     Develop a complete integrated marketing communications campaign.

2.     Present the campaign proposal to an audience of existing or potential stakeholders or sponsors and answer questions regarding all its elements.

3.     Complete a ready-to-go-live digital and non-digital assets for the cause in question.

4.     Gain knowledge of and demonstrate cause marketing communications requirements. 


Project Deliverables:

  1. One (1) written report per group assigned
  2. One (1) formal presentation of strategies and recommendations
Project timeline
  • September 12, 2024
    Experience start
  • December 6, 2024
    Experience end
Project Examples

We are seeking partners for a cause marketing course designed to provide students with hands-on experience in developing and executing marketing communication campaigns for real-world charitable organizations. This course will involve students forming teams to assist a non-profitable organization in promoting itself through strategic marketing and advertising efforts.