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Collaborative Media and Communication Projects with TWU Students

MCOM 192 A
Closed
Trinity Western University
Trinity Western University
Langley City, British Columbia, Canada
Kevin Schut
Kevin Schut He / Him
Professor
3
Timeline
  • September 9, 2024
    Experience start
  • December 13, 2024
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Canada
Startup, Family-Owned, Small to medium enterprise, Social Enterprise
Any industries
Categories
Graphic design Branding & style guides Illustration Communications
Skills
presentations communication project implementation creative thinking
Learner goals and capabilities

Trinity Western University’s Media + Communication (MCOM) program offers an experiential learning opportunity for a group of first through fourth year students enrolled in the "Communication Colloquium: Professional Preparation" course. These students are keen to build a broad foundational knowledge of human communication and culture, hone critical and creative thinking skills, and apply their learning through real-world projects. This course emphasizes professional preparation, equipping students with a broad overview of the professional world, interdisciplinary perspectives and a thoughtful engagement of a variety of contemporary issues.


Employers are expected to maintain regular communication with the learners, provide necessary guidance and information for project execution, be virtually present for the final presentations, and offer constructive and professional feedback via the Riipen platform.

Learners
Undergraduate
Any level
4 learners
Project
50 hours per learner
Educators assign learners to projects
Teams of 4
Expected outcomes and deliverables

Employers will receive a comprehensive final report highlighting the main findings and recommendations proposed by the students. Additionally, learners will present the final results of their projects in a virtual presentation, where they will answer any questions and provide deeper insights into their work.

Project timeline
  • September 9, 2024
    Experience start
  • December 13, 2024
    Experience end
Project Examples

Ideal projects for this experience are those that align with the program’s learning objectives and provide practical, real-world challenges for students. These projects should help students explore career paths, understand professional qualifications, and plan their career entry strategies.


Media Campaign Development:

  • Design a media campaign for a real or hypothetical product or service.
  • Develop creative concepts, and outline a strategic plan.
  • Present the campaign to the employer and receive feedback.


Public Relations Strategy:

  • Develop a public relations strategy for a company or organization.
  • Research target audiences, create communication materials, and plan outreach activities.
  • Present the strategy and implementation plan to the employer.


Brand Collateral Development:

  • Design a visual and written materials for a real or hypothetical product brand.
  • Present the collateral with an explanation of how it adheres to brand standards and achieves brand goals to the employer and receive feedback.


What Are Not Good Projects:

  • Projects that require advanced technical skills or extensive prior experience significantly beyond a first-year student’s capabilities.
  • Tasks that do not offer substantial learning opportunities or are purely administrative or busy-work.
  • Projects with unclear objectives or insufficient guidance and support from the employer.


Companies must answer the following questions to submit a match request to this experience:

What specific skills or qualifications are you looking for in the students who will be working on this project?

What resources or information will you provide to help students understand and complete the project effectively?