Promotional Plan & Materials
Timeline
-
September 19, 2018Experience start
-
September 27, 2018Project Scope Meeting
-
November 1, 2018Midway Check In
-
November 19, 2018Experience end
Timeline
-
September 19, 2018Experience start
-
September 27, 2018Project Scope Meeting
*(Before September 27th, 2018) - Meeting between students and organization to confirm: project scope, communication styles, and important dates. Classroom discussion is preferred as you will have multiple teams working on your project.
-
November 1, 2018Midway Check In
- Meeting between students and organization to ensure that progress is on track halfway through completion.
-
November 19, 2018Experience end
Experience scope
Categories
Communications Market research Marketing strategySkills
promotional campaign fundamentals of the creative aspects of promotion promotional strategyStudent-consultants will create a promotional plan for your organization and develop promotional materials across different media.
Learners
Your organization will receive the following deliverables in three phases:
- A background document, including promotional plan objectives, creative theme, and key messaging.
- A broadcast script, print samples, and other predetermined interactive and sales promotions.
- Public relations materials, event or sponsorship materials, and personal selling or direct response promotions.
Project timeline
-
September 19, 2018Experience start
-
September 27, 2018Project Scope Meeting
-
November 1, 2018Midway Check In
-
November 19, 2018Experience end
Timeline
-
September 19, 2018Experience start
-
September 27, 2018Project Scope Meeting
*(Before September 27th, 2018) - Meeting between students and organization to confirm: project scope, communication styles, and important dates. Classroom discussion is preferred as you will have multiple teams working on your project.
-
November 1, 2018Midway Check In
- Meeting between students and organization to ensure that progress is on track halfway through completion.
-
November 19, 2018Experience end
Project Examples
Requirements
Beginning late September, a group of five to six 3rd year Undergraduate student-consultants will spend 300 hours over the course of the semester creating a promotional plan for your company.
Students will research your organization and industry and develop a strategic plan of promotion, based on your objectives. The plan will include samples of promotional materials in different media, such as scripts, print ads, press releases, and sponsorships.
Project scope can include, but is not limited to:
- Reaching a new target market.
- Promoting a new product.
- A special sale or event.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
September 19, 2018Experience start
-
September 27, 2018Project Scope Meeting
-
November 1, 2018Midway Check In
-
November 19, 2018Experience end
Timeline
-
September 19, 2018Experience start
-
September 27, 2018Project Scope Meeting
*(Before September 27th, 2018) - Meeting between students and organization to confirm: project scope, communication styles, and important dates. Classroom discussion is preferred as you will have multiple teams working on your project.
-
November 1, 2018Midway Check In
- Meeting between students and organization to ensure that progress is on track halfway through completion.
-
November 19, 2018Experience end