Our program adopts a practical and comprehensive approach to Digital Marketing education, ensuring that our students have a strong foundation in the field. While they continue to refine their skills throughout the program, they will be well-prepared to contribute effectively to your organization.   This Digital Marketing Diploma is a comprehensive program that consists of 5 courses: Intro to Marketing Search Engine Marketing Social Media - Networks and Concepts Social Media - Strategies and ROI Search Engine Optimization Throughout this diploma, students will: Learn the essentials of digital marketing; Learn how to increase traffic and brand awareness through organic and paid search-engine marketing techniques; Measure and track web performance; Audit, plan and implement a social media strategy; Optimize websites to align with search engine algorithms and best practices;  Create and manage paid search campaigns on Google and Bing. Our students are enthusiastic and eager to apply their knowledge and skills in a real-world setting. They are committed to continuous learning and professional growth. We believe they will bring fresh perspectives and dedication to your organization. Why Should You Consider Partnering with Us? 1. Innovative Solutions: Our students bring the latest trends and best practices in to your doorstep, offering innovative solutions to help support your business challenges. 2. Mentorship Opportunities: Play a crucial role in the development of the next generation of industry professionals by providing mentorship and feedback throughout the project. 3. New Perspectives: Embrace the creativity and diverse perspectives our students can bring to your projects, helping your organization stay ahead of the competition. More info: https://www.concordia.ca/cce/programs/digital-marketing-ft.html

Our program adopts a practical and comprehensive approach to UX education, ensuring that our students have a strong foundation in the field. While they continue to refine their skills throughout the program, they will be well-prepared to contribute effectively to your organization.   Here is an overview of our program's focus:  1.  Overview of UX phases : Our students delve into every facet of the UX design process, immersing themselves in user research, ideation, prototyping, testing, and implementation. This exposure allows them to understand the holistic nature of UX design and its importance in creating user-centric solutions.   2.  Application of UX Tools, including Figma:  Our curriculum emphasizes the practical application of UX-related tools and methodologies. Students will have hands-on experience with tools like Figma and Miro.   3.  Designing with a User-Centric approach : Our program instills in students the value of designing with a user-centric approach. They learn to empathize with users, create user personas, and incorporate user feedback into their design processes.   4.  Alignment with business objectives : In addition to UX skills, students understand the importance of aligning UX strategies with business objectives. They will be capable of delivering solutions that not only meet user needs but also drive positive business outcomes.   Our students are enthusiastic and eager to apply their knowledge and skills in a real-world setting. They are committed to continuous learning and professional growth. We believe they will bring fresh perspectives and dedication to your organization. Why Should You Consider Partnering with Us? 1. Innovative Solutions: Our students bring the latest trends and best practices in [eg. UX / digital marketing] to your doorstep, offering innovative solutions to help support your business challenges. 2. Mentorship Opportunities: Play a crucial role in the development of the next generation of industry professionals by providing mentorship and feedback throughout the project. 3. New Perspectives: Embrace the creativity and diverse perspectives our students can bring to your projects, helping your organization stay ahead of the competition. More info: https://www.concordia.ca/cce/programs/ux-certificate.html

Our Master's of Education students are developing skills designing, developing, and evaluating online learning. More specifically, the learning outcomes in this course are the following: Design, develop, and implement online learning and assessment. Identify key success factors for delivering effective online learning, and implement a range of those strategies in a learning program. Evaluate a range of tools, techniques, and technologies available to develop content, manage instruction, and assess student performance in online learning and implement those most appropriate in your own program. Scaffold, and participate in, online learning to support collaboration and communication in an online, global environment. Develop online content using a Universal Design for Learning approach that consciously addresses the needs of diverse learners.

A team of 3-5 students will implement a data-science project using Big Data technologies Apache Spark, Dask or scikit-learn.