Does your organization have a marketing communications challenge you want to tackle? It takes an average of seven interactions with your brand before a customer buys. Make sure each interaction is working effectively towards a common goal with an integrated marketing and communications plan. Based on your organizational goals, a student team will develop a unique marketing communications campaign, informed by primary and secondary market research.

Students will analyze your current social media strategy and make recommendations on how it can be improved. This will be outlined by an implementation plan and presentation. We are particularly interested in companies that use Hootsuite .

Students will analyze your current social media strategy and make recommendations on how it can be improved. This will be outlined by an implementation plan and presentation.

The course covers managerial, behavioral, and technical components of the system's analysis and design process. Managerial and behavioral topics include system development methods (e.g., life cycle, prototyping), business process reengineering, project management, and information gathering techniques. Technical topics include data design, entity-relationship models, use cases, class diagrams, state diagrams, sequence diagrams and other models used by the Unified Modeling Language (UML).