Students analyze a company’s environment and existing business plan and subsequently develop an evolved and relevant comprehensive business and operational plan for the organization, through the application of theoretical and applied learning gained throughout the program. What are the benefits to the client? Fresh new ideas and perspectives Enthusiastic team of students working on your project, advised by experienced faculty Low-cost exploration of new business ideas Explore products or services that are outside of your organization's current business plan Connect with Sheridan College academic community Students will provide approximately 160 hours of work, without financial payment dedicated to solving your problem During the fifteen-week semester, partners should be available for six class visits, lasting two hours each, in addition to 20hrs of assignment reading, review and student offline questions. It is estimated that for every partner hour invested, the return is x20 free student hrs.

This experience is designed to connect industry professionals with teams of learners who are adept at managing small-scale projects from inception to completion. Learners are equipped with skills in planning, executing, controlling, and closing projects, with a strong focus on operational scheduling, reporting, and risk mitigation. By engaging with this experience, companies can benefit from fresh perspectives and innovative solutions while learners apply their classroom knowledge to real-world scenarios, enhancing their project management capabilities.

Students analyze a company’s environment and existing business plan and subsequently develop an evolved and relevant comprehensive business and operational plan for the organization, through the application of theoretical and applied learning gained throughout the program. What are the benefits to the client? Fresh new ideas and perspectives Enthusiastic team of students working on your project, advised by experienced faculty Low-cost exploration of new business ideas Explore products or services that are outside of your organization's current business plan Connect with Sheridan College academic community Students will provide approximately 160 hours of work, without financial payment dedicated to solving your problem During the fifteen-week semester, partners should be available for three class visits, lasting two hours each, in addition to 20hrs of assignment reading, review and student offline questions. It is estimated that for every partner hour invested, the return is x20 free student hrs.

Based on your organizational goals, student teams (3-4 students per team, or "agency") will develop a strategically focused integrated marketing communications campaign for your brand, utilizing effective communication strategies, informed by secondary market research. The company ("client") will work with student teams and the instructor throughout a 14-week semester from September 2025 until December 2025. Teams will present their communication campaign ideas to the company at the end of the project in an agency pitch format.