Website Audit (SEO, Navigation, UX Considerations etc.)

Closed
Learnedly
Toronto, Ontario, Canada
Production Director
(1)
2
Project
Academic experience
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Digital marketing Search engine optimization Website development
Skills
digital advertising content audit website optimization marketing willingness to learn user experience (ux) search engine optimization digital marketing site maps auditing
Details

We're looking for students to help us enhance our online presence. Specifically when it comes to the use of SEO, site design and marketing tools to help:

  • Advance our organic online and SEO
  • Our brand and product visibility in the marketplace;
  • Craft an engaging and effective digital ad campaign that pushes boundaries
  • Ensure our marketing is getting in front of the right audiences;
  • Set us apart from our competitors

We're a small but mighty team, eager to learn and take steps to be at the forefront of the newest digital marketing trends including an optimized new website launch. We could really use the help in SEO and website optimization your students can offer.

Students will work remotely but have open access to our Production Director.

While we're extremely excited to have design help, we're even more excited to help students further their skills and set themselves up for success in their future careers by immersing them in our fast paced startup environment.

Deliverables
  • A complete content audit of our existing website (www.learnedly.com) with recommendations for improvement in SEO, navigation, UX etc. (We are presently working on a site redesign and would like to use this information to inform final design and sitemap choices)
  • Evaluation of our site vs. our competitors' site(s) ;
  • Prepare a digital ad campaign to help enhance Learnedly’s brand and customer reach through advancing our online presence, - special focus on Google and SEO
  • Any recommendations on digital marketing tools (paid and unpaid);
  • Additional items students deem as important to include.
Mentorship
  • Students will have access credentials to any of our web and SEO tools/services
  • Direct access to our Production Director beyond a weekly meeting to answer any questions, clear any barriers, creative ideation etc.
  • We encourage students to challenge themselves both technically and creatively as we don't do cookie cutter

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Education

Learnedly is a disruptor in the staunchly traditional industry of financial services education. We offer low cost training for Canadian financial services professionals to ensure compliance, continuing education and licensing requirements are met. Our goal is to protect Canadian investors by creating better financial advisors through best in industry training. Our customers love our training because we do it differently. We add humour and pop culture references into our cutting edge video learning programs which makes mandatory training more entertaining and more 'watchable' than our competitors. We are a small, scrappy (4 person) startup, eager for any new perspectives and/or next level ideas to help us grow.