Social Media Content Coordinator for a food sustainability consultancy
Project scope
Categories
Communications Marketing strategy MediaSkills
search engine optimization hubspot crm content marketing canva (software) google sheets seo copywriting social media content social media keyword research squarespaceGoals: Support us to strengthen the community that follows us & to makes more connections with changemakers to have more impact.
The primary project requirements include:
- Create engaging content for our social media channels (creation of images using Canva, writing of engaging messages with relevant hashtags, using keywords identified).
- Integrate keyword research + SEO strategy into copywriting.
- Create & Manage a Social Media Calendar to drive maximum traffic to our website.
- Implement the automation of social media posts using Hellowoofy.
- Sort through our folder of photos and create an organized database with interesting photos for our future social media messages.
- Identify influencers on social media and reach out to them to suggest a collaboration.
>> Skills you'll develop:
Content Marketing, SEO, Copywriting, Social Media, Graphic Design
>> Tools you'll use:
Google Sheets/Doc/Drive, Canva, Squarespace, HubSpot, LinkedIn, Instagram, Hellowoofy
As we are a small team, the goal for us is to delegate the project to a team that would be able to work independently with the supervision of their teachers. Depending on the duration of this project, we would be able to see them once a week for around 30 minutes during the project to give clarification, feedback, etc. Before the project will be started, we will give them more time of course to give all the necessary information to be ready and have all information that they need to do a good job on the project.
About the company
BetterTable.ca is a Vancouver-based benefit company helping hotels and restaurants control food costs and achieve a triple bottom line. We provide online training, food efficiency audits and innovative solutions to prevent food waste in food and beverage operations.
Our mission is to help commercial kitchens prevent food waste and improve the bottom line. Our clients usually save at least $1K per month.
Our core values are Excellence, Integrity, Courage, Creativity, and Humor.