Data Analysis for a food sustainability consulting company

>> Objectives of the project: List top 5 recommendations Rethink2gether can implement to improve SEO / web traffic List top 5 recommendations Rethink2gether can implement to generate more leads Suggest targets for top KPIs >> Skills you'll develop: Data Analysis Business Insights Applying tools to improve the company >> Tools you'll use: Project management tools: Databox, Google Analytics, Google Sheets/Doc/Drive, Asana, Slack, Zoom

Develop an outreach strategy for a food sustainability consultancy

Goal: develop a sales & marketing strategy to develop our new training for commercial kitchens to prevent food waste and improve their bottom line The primary project requirements include: Gathering and analyzing competitors' data Analyzing outreach strategies of companies reaching out to our target: hotel chains and full-service restaurants Suggest strategies to maximize our impact as a social entreprise Develop a 3 pages document with a Sales and Marketing Strategy - to be integrated in a business plan >> Skills you'll develop: Sales and Marketing Strategy, Business Plan, Data Analysis, Competitive Analysis >> Tools you'll use: Google Sheets/Doc/Drive, Ubersuggest

Social Media Content Coordinator for a food sustainability consultancy

Goals: Support us to strengthen the community that follows us & to makes more connections with changemakers to have more impact. The primary project requirements include: Create engaging content for our social media channels (creation of images using Canva, writing of engaging messages with relevant hashtags, using keywords identified). Integrate keyword research + SEO strategy into copywriting. Create & Manage a Social Media Calendar to drive maximum traffic to our website. Implement the automation of social media posts using Hellowoofy . Sort through our folder of photos and create an organized database with interesting photos for our future social media messages. Identify influencers on social media and reach out to them to suggest a collaboration. >> Skills you'll develop: Content Marketing, SEO, Copywriting, Social Media, Graphic Design >> Tools you'll use: Google Sheets/Doc/Drive, Canva, Squarespace, HubSpot, LinkedIn, Instagram, Hellowoofy

Online Marketing & SEO Coordinator for a food sustainability consultancy

Goal: Increase traffic and improve our SEO ranking to generate online leads. The primary project requirements include: Analyzing keywords related to our industry with the tools Ubersuggest and SEMrush (keywords that people are searching). List the 10 top-keywords to use to Rank high on Google on being the top-ranked result for the keyword defined. Analyze where our competitors are listed, using Ubersuggest and Rankwatch + list the top 5 websites where we could be listed as well. Suggest strategies to reduce our website’s Load Time (e.g. eliminate render-blocking resources, remove unused JavaScript, images that are appropriately sized). Add Rethink2gether on business listing: Bing , Yahoo , Yellow Pages , Yelp ThreeBestRated > 3 best rated of anything Alignable , Cylex-Canada , Findglocal , Find-open , Sourcetool >> Skills you'll develop: Digital Marketing, SEO, competitors analysis >> Tools you'll use: Google Sheets/Doc/Drive, Ubersuggest, SEM Rush, Squarespace, HubSpot