Google Analytics for a food sustainability consultancy
Project scope
Categories
Data analysis Digital marketing Product or service launch Marketing analyticsSkills
google sheets google analytics marketing google tag manager key performance indicators (kpis) critical thinking google search console data analysis zoom (video conferencing tool)>> Objectives of the project:
- Be able to track clicks on buttons in Google Analytics
- Improve the Google Analytics dashboard with the most relevant KPIs
>> Nature of the work to complete:
- Search how to use Google Tag Manager to enable the tracking of clicks on buttons on Rethink2gether's website
- Implement the Google Tags to track clicks on buttons in Google Analytics
- Identify and list 10 top KPIs to track in Google Analytics
- Analyze the differences between Google Analytics and Google Search Console
- List 3 reasons why Rethink2gether should use Google Search Console on top of Google Analytics
>> Skills you'll develop:
Data Analysis, Marketing skills, Logical thinking, Business Development
>> Tools you'll use:
Google Sheets/Doc/Drive, Google Analytics, Google Search Console, Google Tag Manager, Zoom
Meeting regularly via Zoom
About the company
BetterTable.ca is a Vancouver-based benefit company helping hotels and restaurants control food costs and achieve a triple bottom line. We provide online training, food efficiency audits and innovative solutions to prevent food waste in food and beverage operations.
Our mission is to help commercial kitchens prevent food waste and improve the bottom line. Our clients usually save at least $1K per month.
Our core values are Excellence, Integrity, Courage, Creativity, and Humor.