Market Expansion Research for InPower App

Closed
InPower
Vancouver, British Columbia, Canada
Razan Talebian
Razan Talebian She / Her
Founder, CEO
(40)
1
Project
Academic experience
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
Customer segmentation Marketing strategy Social media marketing Marketing analytics
Skills
marketing strategies market trend consumer behaviour market research research
Details

The main goal for the project is to conduct data and research on market expansion in different countries for the new InPower app. This includes understanding how to adapt costs and the most successful way to market to each country. The project will involve the following steps for learners:


- Researching market trends and consumer behavior in different countries.


- Analyzing the costs associated with expanding into each market.


- Developing a marketing strategy tailored to each country's unique characteristics.


- Identifying potential challenges and opportunities for market expansion.


Deliverables

By the end of the project, learners should complete the following tasks:


- A comprehensive report on market research and consumer behavior in targeted countries.


- A cost analysis for market expansion in each country.


- A detailed marketing strategy for each country.


- Recommendations for addressing potential challenges and leveraging opportunities in each market.



Final deliverables:


- A final report including all research findings, cost analysis, marketing strategies, and recommendations.


- A presentation summarizing the key insights and proposed strategies.


Mentorship

24/7 communication available with the Founder and CEO, an abundance of supporting documents and materials, and volunteer researches on hand if needed

Supported causes
Good health and well-being

About the company

Company
Vancouver, British Columbia, Canada
2 - 10 employees
Technology, Education, Non-profit, philanthropic & civil society, Marketing & advertising

Established in 2014, InPower was a Facebook group fostering women and non-binary individuals grappling with instances of harassment or bullying, and seeking a safe and supportive online environment. InPower has garnered substantial traction, evidenced by an impressive user base exceeding 30,000 on its Facebook group. This user constituency forms a pivotal foundation for InPower's overarching mission to extend assistance and solidarity to those seeking refuge within its digital enclave. Nowadays, InPower is taking a significant step forward in its commitment to fostering a safe and supportive online environment for women and non-binary individuals. The organization is proud to announce the upcoming launch of a dedicated app that will serve as a support platform and a digital safe space. With this new app, InPower aims to enhance its mission by providing a more streamlined and accessible avenue for individuals seeking assistance and solidarity. The objective is to create a vibrant and nurturing community where women and non-binary folks can connect, share experiences, and find strength in unity. The app will offer a range of features designed to facilitate meaningful interactions, including forums, chat functionalities, and resources tailored to address the unique challenges faced by its users.

We are an alternative social media app for those who have suffered abuse, harassment, trolls, flaming, and other forms of cyberbullying and looking to be part of a safe space online where members put in the work to illuminate unhealthy communication and misinformation. Depending on which group you'd like to join, our members need to be educated on important topics and information so we keep our communities a safe space (History of Homophobia, Conflict Resolution, Black Lives Matter movement, etc). This can vary from important things happening in the world today or social etiquette/intelligence resources. We strive to have the highest standards of healthy and respectful communication compared to any social media platform existing today.

You can think of it like a wellness oasis - not just a social media platform. From peer-to-peer self development workshops, one-on-one counselling, and online education, we are a one-stop platform for anyone looking to grow, heal, and learn. We ultimately want our members to get to a place where they can receive love, and give it back to the universe. Teaming up with behavioural psychologists for our foundational badges to join groups contributes significantly to cultivating a safer and more supportive online space for women and non-binary individuals. These badges educate members on healthy communication skills, such as: Empathy, Conflict Resolution, Perspective Taking, and much more. This allows our members to know they are part of sub communities and groups with other members who share the same communication skills as them, cultivating a safer space online.

We have teamed up with behavioural psychologists to educate members on the psychology on why someone would be struggling in social or emotional skills. On InPower we give positive reinforcement, making our members know it is not their fault if these skills are weak, and that it has been rooted from our traumas and absent resources growing up. Providing an educational space where members can reflect, heal, and grow, and providing a community space where members can practice their skills of support, empathy, and connection, is our mission and belief that will change cyber bullying once and for all!