The Virtual Effect - Project + Engagement Plan

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: The Virtual Effect is an event planning and purpose & engagement company based out of Edmonton, Alberta. We curate connection and impact through meaningful events and purposeful partnerships. We love working with heart centred organizations to create powerful events and to design and implement intentional giveback strategies to truly extend the impact of a company's philanthropic efforts. The Virtual Effect has its own Purpose & Engagement arm in Elevate, a community in which we host events that elevate voices, raise awareness, and raise money for charities and social issues. To date, we have raised over $7500 in financial and in-kind donations and our goal is to exceed $10,000 by the end of the year. We are an inclusive and heart centred company, we are open to always learning and growing. We believe in collaboration, teamwork, and community. Our project is an Elevate Project & Engagement plan through which we can grow the reach and impact of this community we are so proud of. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Establish a 2022 calendar of events for Elevate Brainstorm 12 months of themes for 2022 Brainstorm 4 Quarterly event themes and speakers Brainstorm a list of speakers for our monthly Elevate lives based on alignment Create a content calendar for Elevate according to the themes and events, detail posts, videos needed, proposed Instagram takeovers etc. Get creative! Assist with planning a focus group of current Elevate community members to dive deeper into what they want, how we can engage them, and how to grow the community Create a marketing and communications plan for Elevate that will enable us to expand our network, increase our event attendance, grow engagement, and maximize our impact Develop a referral plan to grow the community Develop a speaker nomination strategy Assist with developing and implementing an Elevate blog IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Content calendar creation Focus group planning and execution Marketing & communications plan FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Calendar of events for 2022 Content calendar and plan for 2022 Focus group Marketing & communications plan