Mobile App UI / UX Design & Prototype

Our company would like to explore designing a native mobile app prototype. The app concept allows users access to real time video feeds of any establishment, business or venue. The idea allows a person to view the places they wish to go to before actually going, acquiring insight and information that will help them make instant decisions about their time and choices. The app can follow the format of the built website with the existing functionality. Users on the app can give their real time location and the app will show specific information related to the users' needs, within a 5km zone. An example would be a user seeking a restaurant for dinner, with the user specifically seeking a steak & shrimp dinner. The backend admin panel, already designed, allows for onboarding a business and inputting its services and products. A requirement of the app would be to tie in with the admin panel so users can see the businesses, their services, products and location. A key functionality within the app for this will be the search bar; the design is on the website and can be easily followed. Another requirement would be the interface to tie in with the video feed. The video feed is hosted on our servers. By accessing the video feed through the app, users will be able to see a live feed of their choice. One of the key benefits of the app is the video banner. This video banner allows a business to advertise to the users. For example - several restaurants on the same block advertising the same item with different pricing. Users can see this information onscreen and make their decisions instantaneously. Alternatively, businesses can change their advertising several times a day. Although this makes the landscape much more competitive, it instantly brings the best value to users. Therefore, another critical aspect in building this app would be the programming for the businesses to be able to upload their videos. What's involved: Conduct background research on existing or comparable models Identify key areas of focus from inception to implementation for the design and build of the mobile app. Learn and use various software design tools such as Figma A native mobile application which can be used on both iOS and Android. Access to AWS servers and Github

Digital Content Creation (Part 2) - PIFit

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. PIFit being a new concept in the advertising sector, needs to have a well thought out approach and entry point. A key focus will be who or which type of clients do we bring on first. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Media & Marketing - Winter

Our team is looking for a marketing wizard who can help us build brand awareness, create engaging content, drive more consumer traffic, and improve our SEO positioning. Project requirements include: Content Creation: Collaborating with local businesses to create content around the businesses and products on our platform Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site PR Generation: Creating engaging content for deployment to prominent media websites Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and shares Ultimately, you will be working on planning and/or content creation for our organization, including video, social media, and other collateral that we can use.

Digital Content

Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.