Aisha Comfortable Coliving - Digital Marketing Content And Strategy

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Aisha Comfortable Coliving Inc. provides coliving housing option for single women age 18+. Coliving is a housing style that takes home sharing to a new level. Coliving operators provide professional management and maintenance services for the coliving properties on behalf of the owners and tenants. We will provide three broad categories of services: 1- Matching services between homeowners and tenants 2- Providing activities that help build a fun supportive community. 3- Professionally managing the properties that use the coliving service of our company. As our customers are women age 18+, we have many sub customer segments and we need to create social media content that speaks to these different subsegments. We need to use multiple channels to reach our customers e.g., Facebook, Instagram, Youtube and LinkedIn. Google ads and email marketing are also important marketing channels that we would like to utilize. Also, we would like the team to design a marketing strategy in addition to creating content,. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 Students TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [ please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 70 hours per student KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Creating visually engaging digital content for our various social media platforms Creating lead generating landing pages to produce email leads and email lists. Recording and airing videos to promote awareness for the business Communicating our vision and core values with the public through different media channels. Marketing strategy design Posting content to different social media platforms IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement. Digital marketer Social media engagement specialist Media and communications manager FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Social media posts/ads Webinars/Videos Marketing content including blogs Organizing and Managing ads campaigns PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Kathy Daiz Aisha ElSherbiny