Blogging

Our company advertises thousands of products online. We want to create a blog to strengthen our marketing. We would like to collaborate with students to create blog posts that drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.

Website / Product User Testing

Our company would like to explore and find user testing insights on our current website. We believe that insights coming out of these experiments will help us design a better product and offer a better experience to our customers. We would like a group of students to conduct user testing scenarios on our product with a handful of current and potential customers of ours and then report the results back to us. Conducting background research on our existing web application. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current product and narrowing down which sections of the product and what scenarios should be tested with the users. Learning about various testing techniques that are currently industry standard and learning how to perform them efficiently and capture feedback well. Conducting user testing scenarios with our product and reporting results back

Creating Graphic Design Assets

Our company has had the same design assets for several years, and although we have enjoyed this branding, we are looking to revamp and update our brand book. This may involve: Creating a new branding guide that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used. Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions. Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager. Executing the full designs for each branding asset using Canva, based on the approved thumbnails. Creating multiple thumbnails with different color schemes based on the colors in the branding guide.

Vulnerability Assessment and Security Architecture Project

The main goal for the project is to conduct a comprehensive Vulnerability Assessment report and provide a Security Architecture overview and recommendations for Wave Connect. This will involve several different steps for the learners, including: - Conducting a thorough Vulnerability Assessment of Wave Connect's digital business card platform and networking systems. - Analyzing the current Security Architecture and identifying potential weaknesses or areas of improvement. - Providing recommendations for enhancing the Security Architecture to mitigate vulnerabilities and improve overall security posture. - Compiling an Investigation & Research report on potential security threats and best practices for addressing them.

Wave Connect Blog, SEO & HARO Outreach Project

This project aims to create daily blog posts based on keyword gaps, conduct SEO research, and perform HARO outreach to establish backlinks for Wave Connect. Wave Connect provides digital business cards for modern networking, helping companies convert leads to paying customers.

Wave Connect Website Design Project

The project goal is to redesign the website for Wave Connect, including wireframes, lofi UI, UI, and UX. Wave Connect provides digital business cards for modern networking, helping companies convert leads to paying customers.Students will demonstrate their ability to integrate design theory with practical application, producing a professional-grade website that effectively meets the needs of a modern digital business.

UI & UX Intern

We are seeking a talented UI/UX Designer to join our team. The successful candidate will be responsible for creating and adjusting the current website design, improving the UI and UX for our mobile app, and assisting in creating content with the socials and graphics team. Responsibilities: - Design and implement user interface (UI) and user experience (UX) improvements for the company's website and mobile app. - Create wireframes, prototypes, and mockups to communicate design concepts to stakeholders. - Work collaboratively with the development team to ensure that designs are implemented accurately and efficiently. - Conduct user research and testing to identify areas for improvement and validate design decisions. - Continuously monitor user feedback and analytics to identify areas for further improvement. - Assist in creating content with the socials and graphics team, ensuring that all designs are on-brand and visually appealing.

Graphic Design Intern

We are seeking a talented Graphic Designer to join our team. The successful candidate will be responsible for creating designs for social media posts, card designs for clients, website graphics and designs, and assisting the social media team in creating and submitting content. Responsibilities: Create visually compelling designs for social media posts that communicate a message or idea effectively and align with the brand's visual identity. Design card templates for clients that are aesthetically pleasing and easy to customize. Create website graphics and designs that enhance the user experience and communicate the brand's message effectively. Work collaboratively with the social media team to create and submit content for social media platforms, ensuring that all content is visually appealing, on-brand, and engaging. Keep up-to-date with the latest design trends, tools, and technologies to ensure that all designs are current and relevant.

Social Media & Community Intern

We are seeking a Social Media and Community Intern to join our team. The successful candidate will be responsible for managing and creating content for our social media profiles, managing customer service on social media, and increasing engagement and brand awareness through affiliate management and outreach, as well as collaborations and partnerships. Responsibilities: Create and publish engaging content for our social media profiles, including Instagram, LinkedIn, and Twitter. Manage social media profiles, including responding to customer service inquiries, comments, and direct messages in a timely and professional manner. Collaborate with the marketing team to develop and execute social media campaigns that increase engagement and brand awareness. Manage affiliate relationships and outreach to potential affiliates to increase brand awareness and drive sales. Seek out and develop collaborations and partnerships with other brands and influencers to expand our reach and audience.

Growth & Strategy Intern

The successful candidate will be responsible for driving growth through the development and implementation of marketing strategies, improving user interface and experience, and managing investor relations and outreach while leveraging our CRM database. Responsibilities: Develop and execute growth marketing strategies to drive customer acquisition, engagement and retention across various channels including email, social media, SEO, and PPC. Collaborate with the product and engineering teams to optimize user interface and experience, ensuring a seamless and user-friendly experience for our customers. Design and create compelling and effective marketing content, including landing pages, email campaigns, social media posts, and display ads. Manage investor relations and outreach, including developing and maintaining relationships with key investors and stakeholders. Utilize CRM database to manage and track customer and investor interactions, providing regular reports to senior management.

Strategy Associate

In this role, you will be responsible for the majority sales process, prospecting, booking demos, conduct market research, and competitive analysis. Affiliate Marketing o Reach out to Instagram and YouTube influencers to create video content on our products. o Manage communications and relationships with affiliates and creators. o Ensure products are shipped and delivered to the creators. Event Management and Research o Student Associations ▪ Create a database of student associations across Canada, including the current team for each. ▪ Conduct outreach to partner with student associations and support their events. o Conference and Tradeshows ▪ Create a database of events and tradeshows across North America. ▪ Register for key events and update calendar. ▪ Find ways to partner with events. Lead Generation and Outreach o Find and create a database of campus recruiters across Canada. o Reach out to Campus Recruiters across Montreal, Toronto, and Vancouver to try Wave for Teams at their next event.

Junior Sales Associate

We are seeking a highly motivated Junior Sales Associate to join our team. In this role, you will be responsible for the majority sales process, prospecting, booking demos, conduct market research, and competitive analysis. Key Responsibilities: Identify and qualify potential leads through various channels such as cold calls, cold emails, networking events, LinkedIn, lead generation tools, and industry events. Build and maintain relationships with new and existing customers. Develop and deliver compelling sales pitches and presentations.. Book product demonstrations Create marketing and sales reports Collaborate with other teams to ensure customer satisfaction Qualifications: Proven sales experience or willingness to learn sales Strong communication and interpersonal skills Ability to think strategically and creatively Self-motivated and results-driven Knowledge of CRM software is a plus Please note that this role does not include software demos.