Social Media Growth & Engagement Strategy

The Ubuntu Neighbourhood Organization (UNO) seeks to enhance its digital presence and community engagement through a comprehensive social media strategy. Currently, UNO's social media engagement is below desired levels, limiting its ability to connect with the community effectively. Students will analyze UNO's existing social media performance, identify areas for improvement, and research industry best practices. The goal is to develop a strategic plan that will increase UNO's online visibility and engagement over a three-month period. This project provides an opportunity for students to apply their knowledge of digital marketing, content creation, and strategic planning to a real-world scenario, ultimately benefiting a community-focused organization.