RE-BRANDING for B2B Company

Progressive Automations, Inc aims to undergo a comprehensive re-branding initiative encompassing digital, communication, and printed branding materials. The objective is to modernize the brand’s visual identity, enhance its messaging, and create a consistent brand presence across all touchpoints.

Social Media Strategy Development for Progressive Automations

We are inviting innovative university students to engage in a unique project opportunity. This project involves developing a comprehensive social media strategy for Progressive Automations, focusing on content creation for Instagram, YouTube, and LinkedIn. This project is ideal for students eager to apply their academic knowledge to real-world challenges, helping an industry leader enhance its social media presence in the B2B manufacturing sector. The main goal of this project is to create an effective social media strategy that boosts Progressive Automations' online visibility, engages the target audience, and drives business growth through Instagram, YouTube, Google Ads and LinkedIn.

Technical Forum Engagement and Content Strategy

Progressive Automations, Inc seeks to enhance its brand presence and gather valuable insights by engaging with technical forums. The project aims to address user questions, share relevant articles, and collect data for content development and competitive analysis. By participating in these forums, the company can better understand customer needs, identify industry trends, and improve its content strategy. The project will involve researching popular technical forums related to automation, drafting responses to user inquiries, and sharing Progressive Automations' articles to establish authority. Additionally, learners will analyze forum discussions to gather insights that can inform future content creation and competitive positioning. - Research and identify key technical forums related to automation. - Engage with users by answering questions and sharing relevant content. - Gather insights from forum discussions for content development. - Analyze competitor activity within these forums.

B2B - Market Research Project for Progressive Automations

We are inviting innovative university students to engage in a unique project opportunity. This project involves undertaking comprehensive market research for Progressive Automations. This project is ideal for students eager to apply their academic knowledge to real-world challenges, helping an industry leader stay ahead in the automation sector. Market Research: Company Certifications & Standards Evaluation : Research about industry certifications for actuators, evaluating their impact on market positioning and competitive advantage. Competitive Advantage Identification : Research and pinpoint sources of competitive advantage by analyzing market trends, customer behaviors , and technological advancements. Branding Target Segments and Positioning : Clearly define target segments and develop positioning strategies to attract each target audience , ensuring alignment with brand identity. Knowledge Database Management: Create and maintain a knowledge database for each application , including customer usage, preferences, and feedback. Competitive Analysis: Undertake a comprehensive analysis of competitors, focusing on branding positioning and product offering s to identify differentiators and opportunities. Customer Feedback Collection : Collect and analyze B2B customer feedback through surveys and interviews to better understand their needs and improve offerings.