- Location
- Toronto, Ontario, Canada
- Resume
- _Valerie_Lin_Resume.pdf
- Portals
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Vancouver, British Columbia, Canada
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Toronto, Ontario, Canada
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- Categories
- Graphic design Communications Market research Competitive analysis Public relations
Skills
Achievements



Latest feedback
Team feedback



Team feedback


Recent projects

Business Administration
This project is aimed at bolstering Lingobility's operations in various critical areas. Firstly, it focuses on enhancing business administration, ensuring the smooth functioning of the company's internal processes. Additionally, a significant part of the project involves developing and implementing strategies for customer relations, acquisition, and retention, which are pivotal for sustainable growth. Final deliverable includes: Students are asked to submit a document summarizing their findings, strategies employed, and their contributions towards achieving the project's objectives.

Social Media Content Creator / Community Coordinator
The main goal for the project is to enhance EHASE's brand presence and engagement online, and to connect businesses with influencers in order to drive the platform's growth and lead in AI-powered influencer marketing. This will involve several different steps for the interns, including: - Creating compelling content for social media. - Managing community interactions and engagement. - Developing and implementing social media strategy. - Connecting businesses with influencers through the platform. Responsibilities: Social Media Strategy & Engagement: Develop and execute a comprehensive social media strategy to promote our innovative work, grow our audience, and encourage community interaction. Aim for organic growth across platforms. Content Creation: Produce and distribute compelling, original content across various social media platforms (Instagram, X, LinkedIn, Tik Tok , Facebook), with a focus on driving engagement and narrating our project stories. Ensure a consistent output of 4 pieces of content per platform per day, allowing for content repurposing across platforms. Blog Post Writing: Craft 30 engaging blog posts throughout the internship duration, sharing insights, updates, and stories about our AI-driven projects and their impact on the industry. Community Management: Actively manage community interactions by responding to comments and messages, fostering a positive discussion environment, and maintaining satisfactory engagement with the community. Trend Analysis & Content Optimization: Stay abreast of the latest social media trends, using insights to create potentially viral content. Analyze social media metrics to understand community behaviour and adapt content strategies accordingly. Collaboration & Visual Asset Creation: Work closely with the project team to visualize and communicate the essence of our technology. Create visual assets, including photography and video content, for social media use. Content Calendar & Competitive Analysis: Contribute to the development and management of a social media content calendar. Conduct environmental scans and competitive analyses to stay competitive and innovative. Reputation & Trend Monitoring: Use technology to monitor online communities and identify content that may pose reputational risks or capture emerging trends. Deliverables: Generate up to 4 pieces of content per platform daily, with flexibility in content repurposing. Achieve measurable growth in the community of followers across all platforms. Maintain satisfactory levels of engagement with the community, fostering a vibrant and positive online atmosphere. Successfully create and publish 3 up to 30 blog posts over the course of the internship, providing valuable content to our audience.

Instagram Growth Strategy for Natural Health Academy
HAPPY NUTRITION aims to enhance the online presence of its Natural Health Academy by increasing its Instagram followers. The project focuses on creating a strategic plan that leverages engaging content, effective use of hashtags, and collaboration with influencers to boost visibility and attract a larger audience. Learners will apply their knowledge of social media marketing, digital content creation, and analytics to develop a comprehensive strategy. The project will involve researching current trends in health and wellness, analyzing competitor strategies, and identifying target demographics. The goal is to create a sustainable growth plan that aligns with the brand's values and resonates with potential followers. Key tasks include: - Conducting a SWOT analysis of the current Instagram presence. - Developing a content calendar with themed posts and stories. - Identifying and reaching out to potential influencers for collaborations. - Analyzing engagement metrics to refine strategies. - Teaching how to create effective posts efficiently

SEO Content Optimization for Honam Naturals
Honam Naturals aims to improve its online visibility and attract more organic traffic by optimizing the SEO of its website. The current web content requires enhancement to better align with SEO best practices. The project involves analyzing the existing content, identifying areas for improvement, and implementing changes to enhance search engine rankings. Learners will apply their knowledge of SEO strategies, keyword research, and content optimization to achieve these goals. The project will provide an opportunity to bridge classroom learning with real-world application, focusing on improving the website's performance in search engine results. The ultimate goal is to increase the website's visibility, drive more traffic, and potentially boost sales. - Analyze current website content for SEO effectiveness. - Conduct keyword research to identify high-impact keywords. - Optimize existing web pages with improved content and meta tags. - Develop a strategy for ongoing content updates to maintain SEO performance.
Work experience
Customer Transformation Consultant Intern
Ernst and Young
Toronto, Ontario, Canada
April 2024 - August 2024
- Led and analyzed 15+ stakeholder and customer interviews to assess the current state customer experience and identified opportunities, blockers and considerations affecting clientβs performance
- Conducted an external scan of 56+ competitors and companies on leading invoice practices for a utility provider
- Analyzed and evaluated 20+ potential energy insights vendors to assist the client in making an informed decision
- Facilitated an in-person feature prioritization workshop, leading to the selection of 30 best practice features
- Researched and synthesized market findings on martech trends and firm capabilities to improve project resources
Information Digital Solutions Intern
Eli Lilly
May 2022 - September 2022
βAnalyzed quarterly web traffic data on customer insights by using deep links for company websites, tracking
engagement on Google Analytics and Tableau; created and presented quarterly digital performance summaries that
synthesized complex findings to product managers for strategic decision-making
β Collaborated with both internal and external stakeholders to facilitate a nationwide omnichannel marketing
transformation of healthcare provider interfaces; collated key findings to build consensus and ensure leadership
buy-in to redesign marketing strategy
β Conducted market research on 50 high-probability healthcare providers; segmented leads based on geography,
specialization, and demographics for pharmaceutical detailing which resulted in 27 new customer accounts