Aisha Comfortable Coliving - Digital Marketing Content And Strategy

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Aisha Comfortable Coliving Inc. provides coliving housing option for single women age 18+. Coliving is a housing style that takes home sharing to a new level. Coliving operators provide professional management and maintenance services for the coliving properties on behalf of the owners and tenants. We will provide three broad categories of services: 1- Matching services between homeowners and tenants 2- Providing activities that help build a fun supportive community. 3- Professionally managing the properties that use the coliving service of our company. As our customers are women age 18+, we have many sub customer segments and we need to create social media content that speaks to these different subsegments. We need to use multiple channels to reach our customers e.g., Facebook, Instagram, Youtube and LinkedIn. Google ads and email marketing are also important marketing channels that we would like to utilize. Also, we would like the team to design a marketing strategy in addition to creating content,. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 Students TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [ please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 70 hours per student KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Creating visually engaging digital content for our various social media platforms Creating lead generating landing pages to produce email leads and email lists. Recording and airing videos to promote awareness for the business Communicating our vision and core values with the public through different media channels. Marketing strategy design Posting content to different social media platforms IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement. Digital marketer Social media engagement specialist Media and communications manager FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Social media posts/ads Webinars/Videos Marketing content including blogs Organizing and Managing ads campaigns PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Kathy Daiz Aisha ElSherbiny

FreshFind - Branding, Content Creation, & Marketing

Intrapreneurship Project Title: Branding, Content Creation, & Marketing This project accommodates: 5 students Time commitment per student: 70 hours per student Key Project Activities Analyze our social media and website and provide insights on improvements Analyzing sales and communications strategies and providing recommendations Experiencing our current business development process and making recommendations for improvements Creating multimedia marketing materials (website content, videos, flyers, posters, social media posts) Distributing multimedia marketing materials Ideal Roles Strategist Video Creator Digital Content Creator Copywriter Social Media Marketer Designer Final Project Deliverables Formulating marketing standards for the brand Videos/graphics/copywriting for the website Videos/graphics/copywriting for social media Physical content creation (flyers, posters, etc) Distribution of content (social media posting, digital marketing, putting up flyers/posters, etc) Project Mentor Name: Michael Mastrella Additional Information Our e-commerce ecosystem connects consumers with their local producers and suppliers of fresh food and other artisanal products. We work with entrepreneurs and small businesses to help get their unique, high quality products more known by consumers. Our vision is to make fresh, unique and wholesome local products more available and accessible. We are looking to more effectively engage and communicate with new customers, as well as grow our business and our brand by improving our platform and services to drive high conversion and customer retention. Some questions that could be answered to help us do this include: How do new customers discover us? What messaging works most effectively when reaching out to new customers? Does our digital marketing strategy communicate our brand effectively? What can be improved in our outreach and marketing process to attract the types of businesses and shoppers we’re looking for? What multimedia materials can be created for the website to make it easier to understand the brand and our offering? What can be improved in our on-boarding and support processes to retain businesses and ensure their success? What can be improved in our sales funnel to improve conversion and increase purchases through the platform? What are some additional up-sell opportunities to increase revenue streams for our business? We look forward to working with you and growing together!

Ward & Associates Psychological Services- Social Media Marketing Innovator

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Ward & Associates employs a full-service marketing team and we are looking to enhance our social media presence through the use of TikTok and IG/FB Reels and Stories. The ideal students will have knowledge of social media marketing and platforms and will develop a creative plan and execute the videos. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: A creative strategy for TikTok, IG/FB Reels and Stories Daily posts during project IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Developing a creative marketing plan Developing and executing social media videos and posts

Mate Machine - Branding a New Global Dating App

PROJECT DESCRIPTION: Our goal is to raise the number of followers and email subscribers, and also to get to know the talented Intrapreneurs and continue working with them on part-time or full-time salary positions in the future. KEY PROJECT ACTIVITIES Students will come up with 5 to 10 questions related to dating situations or a relationship subject. All questions should stick to a certain topic or subject and should not be scattered. Each set of questions and their related topic is going to be the subject of an Instagram live. Students will reach out to influencers on Instagram leaving voice for them and inviting them to have a Live on Instagram with Mate Machine. Students will host an Instagram live with those influencers that respond and will ask questions from them. Each student will host one Instagram live each week, and will also help on providing contents and templates for Instagram posts using the Canva platform for the remaining time. IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Social Media Marketers x5 FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Completed Instagram Lives Completed Canva marketing materials Completed set of questions

Tech for Climate Change Flood Prediction - Outreach

PROJECT DESCRIPTION: Our project is focused on building technology-enabled climate change solutions. Our main project leverages machine learning to solve problems around flooding. KEY PROJECT ACTIVITES: Marketing Data visualization Document findings Any technically-minded students will have the opportunity to work on the technology itself IDEAL ROLES & RESPONSIBILITES: Marketer Data Visualization specialist FINAL PROJECT DELIVERABLES: Display projections we develop Visualize internal survey data and other "business" visuals

Digital Marketing Agency Opportunity (VFC)

Tiny Planet Digital (TPD) is able to offer a virtual internship opportunity for 4 BIPOC students part of the Level Up Program . The primary focus for the student will be: Content management - Centralize content calendar for efficiency and tracking (Facebook, Instagram, Twitter, LinkedIn, TikTok, Blog, Website) Social media growth - Finding innovative ways to grow TPD’s social media presence - increase following, engagement rates, and reaching new audiences within our niches (Facebook, LinkedIn, Instagram, Twitter, TikTok) Content diversification - Finding creative ways to produce content while following TPD’s centralized content strategy for all outgoing messaging. For example, TikTok videos, IG reels, IG live, podcasts and more. Our goal at the end of this experience is: Branding and Marketing Communications - For the students to help us improve our agency's presence and capture greater market share. SEO Strategy & Recommendations - For the students to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the students to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. We will plan to communicate with our virtual intern(s) using these communication tools: Slack & Email Primary contacts : Lauren Castelino, Impact & Digital Marketing Strategist and Jonathan Holloway, Account Executive - Hotels and Tourism

Vendora - Graphic Design

Students : 5 Vendora is looking for an exceptional designer who loves to design as well as write copy. You have a passion for expressing ideas and telling our story through both writing and design. You strive to design engaging, interactive projects. You love technology and are especially good at designing across multiple mobile and social platforms. You’re outgoing, you love to share ideas and be around creative people. We are looking for a passionate and talented Graphic Design intern to help us with creating content for Instagram, Facebook, LinkedIn and Website, that is aligned with our vision, mission, and industry. Deliverables : Collaborating with the Product & Marketing Lead to create visual strategy and digital marketing assets Designing eye-catching visual assets for websites, email, social media and ensuring that they are in line with brand guidelines (~4 per week) Reporting to the Marketing Lead Weekly Check-ins